European Consumers in the Digital Era
portes grátis
European Consumers in the Digital Era
Implications of Technology, Media and Culture on Consumer Behavior
Filimon, Nela; Bartosik-Purgat, Malgorzata
Taylor & Francis Ltd
05/2024
200
Mole
9781032204666
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
List of Contributors
List of Figures
List of Tables
Instead of Introduction: The general circumstances of digital consumer behaviour in Europe
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
PART I. TRENDS IN CONSUMER BEHAVIOUR IN DIGITAL CENTURIES
Chapter 1. Changes in Consumer Behaviour in the Digital Age
Agata LINKIEWICZ, Malgorzata BARTOSIK-PURGAT
Chapter 2. Who is a Consumer in the Digital Era? Still a Consumer, or a Prosumer?
Joanna BEDNARZ
Chapter 3. Technological Innovations and Consumer Behaviour
Tomasz GRZEGORCZYK
Chapter 4. E-commerce in Light of Digital Technology Development: A Consumer Perspective
Malgorzata BARTOSIK-PURGAT, Barbara JANKOWSKA
PART II. DIGITAL CONSUMERS IN EUROPE
Chapter 5. Digital Consumers in Finland: Digital Customer Journey Changes Industries
Jaana KIVIVUORI, Monica TAMMINEN
Chapter 6. Digital Consumers in Germany
Michael HINNER
Chapter 7. Inside the Mind of Italian Digital Consumers
Alberto FRIGERIO, Margarita GALAGAN
Chapter 8. Social Media and Mobile Tools in Consumers` Decisions of Polish Consumers
Malgorzata BARTOSIK-PURGAT, Ewa MINSKA-STRUZIK
Chapter 9. Understanding Consumers' Information Power in the Digital Marketplace: the Case of Russia
Maria SMIRNOVA, Ksenia GOLOVACHEVA, Olga ALKANOVA, Karina BOGATYREVA
Chapter 10. Digital consumption in Spain and the Internet of Things
Nela FILIMON, Francesc FUSTE-FORNE
Instead of Conclusions: Impacts of Information and Communication Technologies on European consumers` behaviour: forecasts and predictions
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
Index
List of Figures
List of Tables
Instead of Introduction: The general circumstances of digital consumer behaviour in Europe
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
PART I. TRENDS IN CONSUMER BEHAVIOUR IN DIGITAL CENTURIES
Chapter 1. Changes in Consumer Behaviour in the Digital Age
Agata LINKIEWICZ, Malgorzata BARTOSIK-PURGAT
Chapter 2. Who is a Consumer in the Digital Era? Still a Consumer, or a Prosumer?
Joanna BEDNARZ
Chapter 3. Technological Innovations and Consumer Behaviour
Tomasz GRZEGORCZYK
Chapter 4. E-commerce in Light of Digital Technology Development: A Consumer Perspective
Malgorzata BARTOSIK-PURGAT, Barbara JANKOWSKA
PART II. DIGITAL CONSUMERS IN EUROPE
Chapter 5. Digital Consumers in Finland: Digital Customer Journey Changes Industries
Jaana KIVIVUORI, Monica TAMMINEN
Chapter 6. Digital Consumers in Germany
Michael HINNER
Chapter 7. Inside the Mind of Italian Digital Consumers
Alberto FRIGERIO, Margarita GALAGAN
Chapter 8. Social Media and Mobile Tools in Consumers` Decisions of Polish Consumers
Malgorzata BARTOSIK-PURGAT, Ewa MINSKA-STRUZIK
Chapter 9. Understanding Consumers' Information Power in the Digital Marketplace: the Case of Russia
Maria SMIRNOVA, Ksenia GOLOVACHEVA, Olga ALKANOVA, Karina BOGATYREVA
Chapter 10. Digital consumption in Spain and the Internet of Things
Nela FILIMON, Francesc FUSTE-FORNE
Instead of Conclusions: Impacts of Information and Communication Technologies on European consumers` behaviour: forecasts and predictions
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
consumer behaviour;digital consumers;digitalisation;AI;Internet of Things;social media;Open Product Architecture;Spanish Internet Users;Scoping Literature Review;Perceived Privacy Risk;IoT Device;Uncertainty Avoidance;West Germany;IMD;Protective Searchers;Edelman Trust Barometer;IoT Technology;Literature Review;QR Code;Cross-border E-commerce;Digital Consumer;Customer Relationship Management Strategies;Lca Method;Polish Consumers;Google Assistant;German Consumers;Digital Consumption;Frequent Online Buyers;Online Shopping Satisfaction;Ai Product;Smart Tv
List of Contributors
List of Figures
List of Tables
Instead of Introduction: The general circumstances of digital consumer behaviour in Europe
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
PART I. TRENDS IN CONSUMER BEHAVIOUR IN DIGITAL CENTURIES
Chapter 1. Changes in Consumer Behaviour in the Digital Age
Agata LINKIEWICZ, Malgorzata BARTOSIK-PURGAT
Chapter 2. Who is a Consumer in the Digital Era? Still a Consumer, or a Prosumer?
Joanna BEDNARZ
Chapter 3. Technological Innovations and Consumer Behaviour
Tomasz GRZEGORCZYK
Chapter 4. E-commerce in Light of Digital Technology Development: A Consumer Perspective
Malgorzata BARTOSIK-PURGAT, Barbara JANKOWSKA
PART II. DIGITAL CONSUMERS IN EUROPE
Chapter 5. Digital Consumers in Finland: Digital Customer Journey Changes Industries
Jaana KIVIVUORI, Monica TAMMINEN
Chapter 6. Digital Consumers in Germany
Michael HINNER
Chapter 7. Inside the Mind of Italian Digital Consumers
Alberto FRIGERIO, Margarita GALAGAN
Chapter 8. Social Media and Mobile Tools in Consumers` Decisions of Polish Consumers
Malgorzata BARTOSIK-PURGAT, Ewa MINSKA-STRUZIK
Chapter 9. Understanding Consumers' Information Power in the Digital Marketplace: the Case of Russia
Maria SMIRNOVA, Ksenia GOLOVACHEVA, Olga ALKANOVA, Karina BOGATYREVA
Chapter 10. Digital consumption in Spain and the Internet of Things
Nela FILIMON, Francesc FUSTE-FORNE
Instead of Conclusions: Impacts of Information and Communication Technologies on European consumers` behaviour: forecasts and predictions
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
Index
List of Figures
List of Tables
Instead of Introduction: The general circumstances of digital consumer behaviour in Europe
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
PART I. TRENDS IN CONSUMER BEHAVIOUR IN DIGITAL CENTURIES
Chapter 1. Changes in Consumer Behaviour in the Digital Age
Agata LINKIEWICZ, Malgorzata BARTOSIK-PURGAT
Chapter 2. Who is a Consumer in the Digital Era? Still a Consumer, or a Prosumer?
Joanna BEDNARZ
Chapter 3. Technological Innovations and Consumer Behaviour
Tomasz GRZEGORCZYK
Chapter 4. E-commerce in Light of Digital Technology Development: A Consumer Perspective
Malgorzata BARTOSIK-PURGAT, Barbara JANKOWSKA
PART II. DIGITAL CONSUMERS IN EUROPE
Chapter 5. Digital Consumers in Finland: Digital Customer Journey Changes Industries
Jaana KIVIVUORI, Monica TAMMINEN
Chapter 6. Digital Consumers in Germany
Michael HINNER
Chapter 7. Inside the Mind of Italian Digital Consumers
Alberto FRIGERIO, Margarita GALAGAN
Chapter 8. Social Media and Mobile Tools in Consumers` Decisions of Polish Consumers
Malgorzata BARTOSIK-PURGAT, Ewa MINSKA-STRUZIK
Chapter 9. Understanding Consumers' Information Power in the Digital Marketplace: the Case of Russia
Maria SMIRNOVA, Ksenia GOLOVACHEVA, Olga ALKANOVA, Karina BOGATYREVA
Chapter 10. Digital consumption in Spain and the Internet of Things
Nela FILIMON, Francesc FUSTE-FORNE
Instead of Conclusions: Impacts of Information and Communication Technologies on European consumers` behaviour: forecasts and predictions
Malgorzata BARTOSIK-PURGAT, Nela FILIMON
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
consumer behaviour;digital consumers;digitalisation;AI;Internet of Things;social media;Open Product Architecture;Spanish Internet Users;Scoping Literature Review;Perceived Privacy Risk;IoT Device;Uncertainty Avoidance;West Germany;IMD;Protective Searchers;Edelman Trust Barometer;IoT Technology;Literature Review;QR Code;Cross-border E-commerce;Digital Consumer;Customer Relationship Management Strategies;Lca Method;Polish Consumers;Google Assistant;German Consumers;Digital Consumption;Frequent Online Buyers;Online Shopping Satisfaction;Ai Product;Smart Tv
