Stakeholder Involvement in Social Marketing
portes grátis
Stakeholder Involvement in Social Marketing
Challenges and Approaches to Engagement
Kubacki, Krzysztof; Knox, Kathy; Rundle-Thiele, Sharyn
Taylor & Francis Ltd
05/2022
224
Mole
Inglês
9780367641542
15 a 20 dias
335
Descrição não disponível.
1. Introduction 2. Ending Tyrannic Man's Dominion: In Search of New Partners and New Stories 3. Ethical Tension in Working with Stakeholders 4. Stakeholder Involvement in Social Marketing Anti-Smoking Interventions 5. MOSA: Addressing Alcohol Issues in Slovenia Through an Upstream Multiple Stakeholder Approach 6. Challenges in Conducting Social Marketing-Based Alcohol Prevention Trials in Schools 7. Engaging Dissensus: Innovating Social Change 8. Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland 9. Co-production of Social Experiments to Promote Health and Wellbeing Among Disadvantaged Groups Together with Key Stakeholders 10. Plural rationality approach to stakeholder engagement 11. From Care to Prevention in the NHS 12. Towards Universal Helmet Use: Advocating for Change in Vietnam
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Social Marketing;Social Marketing Interventions;Social Marketing Systems;stakeholders;Social Marketing Programmes;partnerships;Stakeholder Involvement;public health;Social Marketing Process;stakeholder management;Drug Education;behaviour change;Alcohol Industry;intervention;Social Marketing Contexts;South East Queensland;stakeholder engagement;Stakeholder Analysis;international case study;Wicked Problems;MOSA;Marketing Stakeholder;Multi-stakeholder social marketing;UN;Ethical tension;Environmental Issues;Stakeholder Theory;Social marketing program;GOOD Life;Child Helmet;Plural Rationality;Galway City;SSBs;Multisectoral Partnerships;NHS England;NIPH;Stakeholder Group Involvement
1. Introduction 2. Ending Tyrannic Man's Dominion: In Search of New Partners and New Stories 3. Ethical Tension in Working with Stakeholders 4. Stakeholder Involvement in Social Marketing Anti-Smoking Interventions 5. MOSA: Addressing Alcohol Issues in Slovenia Through an Upstream Multiple Stakeholder Approach 6. Challenges in Conducting Social Marketing-Based Alcohol Prevention Trials in Schools 7. Engaging Dissensus: Innovating Social Change 8. Stakeholder Analysis in a Systems Setting: An Active Travel Case Study in Ireland 9. Co-production of Social Experiments to Promote Health and Wellbeing Among Disadvantaged Groups Together with Key Stakeholders 10. Plural rationality approach to stakeholder engagement 11. From Care to Prevention in the NHS 12. Towards Universal Helmet Use: Advocating for Change in Vietnam
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Marketing;Social Marketing Interventions;Social Marketing Systems;stakeholders;Social Marketing Programmes;partnerships;Stakeholder Involvement;public health;Social Marketing Process;stakeholder management;Drug Education;behaviour change;Alcohol Industry;intervention;Social Marketing Contexts;South East Queensland;stakeholder engagement;Stakeholder Analysis;international case study;Wicked Problems;MOSA;Marketing Stakeholder;Multi-stakeholder social marketing;UN;Ethical tension;Environmental Issues;Stakeholder Theory;Social marketing program;GOOD Life;Child Helmet;Plural Rationality;Galway City;SSBs;Multisectoral Partnerships;NHS England;NIPH;Stakeholder Group Involvement
