Evaluating Social Media Marketing
portes grátis
Evaluating Social Media Marketing
Social Proof and Online Buyer Behaviour
Sanak-Kosmowska, Katarzyna
Taylor & Francis Ltd
11/2021
178
Dura
Inglês
9780367646523
15 a 20 dias
390
Descrição não disponível.
CHAPTER 1 INTRODUCTION
PART I THE PHENOMENON OF SOCIAL IMPACT IN ONLINE MARKETING.
CHAPTER 2. THEORETICAL FRAMEWORK - ONLINE MARKETING: BETWEEN PERSUASSION AND MANIPULATION
CHAPTER 3. STRUCTURE OF FUNCTIONS, FORMS AND ORGANIZATION OF SELECTED STRATEGIES OF MARKETING COMMUNICATION AND EMPLOYED TOOLS IN THE VIRTUAL ENVIRONMENT.
CHAPTER 4. SOCIAL INFLUENCE AND ITS MANIFESTATION IN THE HYPERMEDIA COMPUTER ENVIRONMENT: REASONS, DEFINITION, MODELS AND CHARACTERISTICS.
CHAPTER 5. SOCIAL PROOF AS A KEY FACTOR IN SOCIAL COMMERCE
PART II SOCIAL PROOF IN MARKETING: EFFECTIVENESS AND IMPACT AWARENESS
CHAPTER 6. RESEARCH MODEL, SCIENTIFIC OBJECTIVES AND HYPOTHESES
CHAPTER 7. CONFIDENCE IN SOCIAL PROOF AND ITS IMPACT ON BUYING DECISIONS
CHAPTER 8 CHARACTERISTICS OF INDICATORS OF SOCIAL PROOF BASED ON EXPERIMENTAL RESEARCH
CHAPTER 9. DISCUSSION OF FINDINGS IN GLOBAL CONTEXT
SUMMARY
INDEX
PART I THE PHENOMENON OF SOCIAL IMPACT IN ONLINE MARKETING.
CHAPTER 2. THEORETICAL FRAMEWORK - ONLINE MARKETING: BETWEEN PERSUASSION AND MANIPULATION
CHAPTER 3. STRUCTURE OF FUNCTIONS, FORMS AND ORGANIZATION OF SELECTED STRATEGIES OF MARKETING COMMUNICATION AND EMPLOYED TOOLS IN THE VIRTUAL ENVIRONMENT.
CHAPTER 4. SOCIAL INFLUENCE AND ITS MANIFESTATION IN THE HYPERMEDIA COMPUTER ENVIRONMENT: REASONS, DEFINITION, MODELS AND CHARACTERISTICS.
CHAPTER 5. SOCIAL PROOF AS A KEY FACTOR IN SOCIAL COMMERCE
PART II SOCIAL PROOF IN MARKETING: EFFECTIVENESS AND IMPACT AWARENESS
CHAPTER 6. RESEARCH MODEL, SCIENTIFIC OBJECTIVES AND HYPOTHESES
CHAPTER 7. CONFIDENCE IN SOCIAL PROOF AND ITS IMPACT ON BUYING DECISIONS
CHAPTER 8 CHARACTERISTICS OF INDICATORS OF SOCIAL PROOF BASED ON EXPERIMENTAL RESEARCH
CHAPTER 9. DISCUSSION OF FINDINGS IN GLOBAL CONTEXT
SUMMARY
INDEX
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Proof;Online Buyer Behaviour;Social Media Environment;WOM;Quantitative Research;Internet Users;Experiment Iii;Online Marketing;Marketing Communication;Lca;Fake Reviews;Computer - Assisted Web Interviewing;Social Influence;Making Purchasing Decisions;Latent Class;Follow;Marketing Messages;Online Marketing Tools;Rosenberg's Self-Esteem Scale;E-marketing Tools;Online Marketing Communications;User Reviews;Marketing Communication Strategies;eWOM Marketing;Buzz Marketing
CHAPTER 1 INTRODUCTION
PART I THE PHENOMENON OF SOCIAL IMPACT IN ONLINE MARKETING.
CHAPTER 2. THEORETICAL FRAMEWORK - ONLINE MARKETING: BETWEEN PERSUASSION AND MANIPULATION
CHAPTER 3. STRUCTURE OF FUNCTIONS, FORMS AND ORGANIZATION OF SELECTED STRATEGIES OF MARKETING COMMUNICATION AND EMPLOYED TOOLS IN THE VIRTUAL ENVIRONMENT.
CHAPTER 4. SOCIAL INFLUENCE AND ITS MANIFESTATION IN THE HYPERMEDIA COMPUTER ENVIRONMENT: REASONS, DEFINITION, MODELS AND CHARACTERISTICS.
CHAPTER 5. SOCIAL PROOF AS A KEY FACTOR IN SOCIAL COMMERCE
PART II SOCIAL PROOF IN MARKETING: EFFECTIVENESS AND IMPACT AWARENESS
CHAPTER 6. RESEARCH MODEL, SCIENTIFIC OBJECTIVES AND HYPOTHESES
CHAPTER 7. CONFIDENCE IN SOCIAL PROOF AND ITS IMPACT ON BUYING DECISIONS
CHAPTER 8 CHARACTERISTICS OF INDICATORS OF SOCIAL PROOF BASED ON EXPERIMENTAL RESEARCH
CHAPTER 9. DISCUSSION OF FINDINGS IN GLOBAL CONTEXT
SUMMARY
INDEX
PART I THE PHENOMENON OF SOCIAL IMPACT IN ONLINE MARKETING.
CHAPTER 2. THEORETICAL FRAMEWORK - ONLINE MARKETING: BETWEEN PERSUASSION AND MANIPULATION
CHAPTER 3. STRUCTURE OF FUNCTIONS, FORMS AND ORGANIZATION OF SELECTED STRATEGIES OF MARKETING COMMUNICATION AND EMPLOYED TOOLS IN THE VIRTUAL ENVIRONMENT.
CHAPTER 4. SOCIAL INFLUENCE AND ITS MANIFESTATION IN THE HYPERMEDIA COMPUTER ENVIRONMENT: REASONS, DEFINITION, MODELS AND CHARACTERISTICS.
CHAPTER 5. SOCIAL PROOF AS A KEY FACTOR IN SOCIAL COMMERCE
PART II SOCIAL PROOF IN MARKETING: EFFECTIVENESS AND IMPACT AWARENESS
CHAPTER 6. RESEARCH MODEL, SCIENTIFIC OBJECTIVES AND HYPOTHESES
CHAPTER 7. CONFIDENCE IN SOCIAL PROOF AND ITS IMPACT ON BUYING DECISIONS
CHAPTER 8 CHARACTERISTICS OF INDICATORS OF SOCIAL PROOF BASED ON EXPERIMENTAL RESEARCH
CHAPTER 9. DISCUSSION OF FINDINGS IN GLOBAL CONTEXT
SUMMARY
INDEX
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Social Proof;Online Buyer Behaviour;Social Media Environment;WOM;Quantitative Research;Internet Users;Experiment Iii;Online Marketing;Marketing Communication;Lca;Fake Reviews;Computer - Assisted Web Interviewing;Social Influence;Making Purchasing Decisions;Latent Class;Follow;Marketing Messages;Online Marketing Tools;Rosenberg's Self-Esteem Scale;E-marketing Tools;Online Marketing Communications;User Reviews;Marketing Communication Strategies;eWOM Marketing;Buzz Marketing
