Principles of Islamic Marketing
portes grátis
Principles of Islamic Marketing
Alserhan, Baker Ahmad
Taylor & Francis Ltd
06/2024
258
Mole
9781032838595
15 a 20 dias
Descrição não disponível.
List of Figures and Tables Preface -- PART I UNDERSTANDING ISLAMIC MARKETING -- Maqasid Al Shariah and the Islamic Economy: An Introduction -- Islamic Business Ideals -- The Islamic Market (Souq) -- PART II THE ISLAMIC MARKETING MIX -- The Islamic Product (Taiyyibat) -- Islamic Pricing Practices -- Islamic Promotions and Promoting to Muslims -- Islamic Logistics (Halal Logistics) -- PART III ISSUES IN ISLAMIC MARKETING -- Muslim Consumer Behaviour -- Islamic Branding: Concepts and Background -- Islamic Branding: Brands as Good Deeds -- Islamic Hospitality -- Islamic Marketing and Branding: A Strategic Perspective -- Index -- List of Figures and Tables Preface -- PART I UNDERSTANDING ISLAMIC MARKETING -- Maqasid Al Shariah and the Islamic Economy: An Introduction -- Islamic Business Ideals -- The Islamic Market (Souq) -- PART II THE ISLAMIC MARKETING MIX -- The Islamic Product (Taiyyibat) -- Islamic Pricing Practices -- Islamic Promotions and Promoting to Muslims -- Islamic Logistics (Halal Logistics) -- PART III ISSUES IN ISLAMIC MARKETING -- Muslim Consumer Behaviour -- Islamic Branding: Concepts and Background -- Islamic Branding: Brands as Good Deeds -- Islamic Hospitality -- Islamic Marketing and Branding: A Strategic Perspective -- Index
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Muslim Consumers;principles of Islamic marketing;Islamic Marketing;international business;Muslim World;international marketing ethics;Muslim Market;Islamic economic system;Islamic Branding;international marketing practices;Islamic Hotels;Halal Logistics;Halal Certification;Islamic Product;Halal Market;OIC;Follow;Halal Brand;Halal Food;Arabic;Arabic Language;Halal Products;Violating;Halal Supply Chain;Shariah Law;Shariah;Halal Industry;Islamic Economy;Haram Products
List of Figures and Tables Preface -- PART I UNDERSTANDING ISLAMIC MARKETING -- Maqasid Al Shariah and the Islamic Economy: An Introduction -- Islamic Business Ideals -- The Islamic Market (Souq) -- PART II THE ISLAMIC MARKETING MIX -- The Islamic Product (Taiyyibat) -- Islamic Pricing Practices -- Islamic Promotions and Promoting to Muslims -- Islamic Logistics (Halal Logistics) -- PART III ISSUES IN ISLAMIC MARKETING -- Muslim Consumer Behaviour -- Islamic Branding: Concepts and Background -- Islamic Branding: Brands as Good Deeds -- Islamic Hospitality -- Islamic Marketing and Branding: A Strategic Perspective -- Index -- List of Figures and Tables Preface -- PART I UNDERSTANDING ISLAMIC MARKETING -- Maqasid Al Shariah and the Islamic Economy: An Introduction -- Islamic Business Ideals -- The Islamic Market (Souq) -- PART II THE ISLAMIC MARKETING MIX -- The Islamic Product (Taiyyibat) -- Islamic Pricing Practices -- Islamic Promotions and Promoting to Muslims -- Islamic Logistics (Halal Logistics) -- PART III ISSUES IN ISLAMIC MARKETING -- Muslim Consumer Behaviour -- Islamic Branding: Concepts and Background -- Islamic Branding: Brands as Good Deeds -- Islamic Hospitality -- Islamic Marketing and Branding: A Strategic Perspective -- Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Muslim Consumers;principles of Islamic marketing;Islamic Marketing;international business;Muslim World;international marketing ethics;Muslim Market;Islamic economic system;Islamic Branding;international marketing practices;Islamic Hotels;Halal Logistics;Halal Certification;Islamic Product;Halal Market;OIC;Follow;Halal Brand;Halal Food;Arabic;Arabic Language;Halal Products;Violating;Halal Supply Chain;Shariah Law;Shariah;Halal Industry;Islamic Economy;Haram Products