Navigating the Digital Landscape

Navigating the Digital Landscape

Understanding Customer Behaviour in the Online World

Singh, Nripendra; Gupta, S. L.; Kansra, Pooja

Emerald Publishing Limited

05/2024

248

Dura

9781835492734

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1. Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women; Sabina Sethi, Bharti Panwar, and Nidhi Goyal

Chapter 2. What does rise of avatars mean for consumers? A Systematic Literature Review and Future Research Opportunities; Atul Dahiya Diptiman Banerji

Chapter 3. Does effective handling of negative e-word of mouth on social media influence customers' behavioral intentions in the context of Online Travel Agencies; Durgesh Agnihotri, Pallavi Chaturvedi, and Vikas Tripathi

Chapter 4. Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka; P.G. S. A. Jayarathne, Dewasiri N.J., and Karunarathne, K.S.S.N.

Chapter 5. Artificial Intelligence and Augmented Reality a Business Fortune to Sustainability in the Digital Age; Henry Jonathan, Hesham Magd, and Shad Ahmad Khan

Chapter 6. A Qualitative Inquiry into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, And Factors Influencing Their Choice; Nidhi Goyal

Chapter 7. Students Perspective towards Online Teaching in Higher Education during COVID-19: A Cross-Sectional Analysis; Pooja Kansra

Chapter 8. Extending the Technology Acceptance Model as predictor to explore student's intention to use an online Edtech Platforms in India; Jitendra Singh Rathore and Neha Goyal

Chapter 9. Metamorphosis of Retail Purchase through Customer Segmentation in Pandemic Times; Upasana Diwan, D.D. Chaturvedi, and S L Gupta

Chapter 10. Impact of the pandemic on consumer behavior- A review; Ulfat Andrabi, Aaliya Ashraf, and Priyanka Chhibber

Chapter 11. Consumers in the Pandemic: Contented or Discontented; Kriti Arya and Richa Chauhan

Chapter 12. COVID-19 Impact on Consumer Preferences towards Convenience Store Vs Hypermarkets; Ajay Singh and Rahul Gupta
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Digital Marketing; Social Media; Consumer Behaviour; Technology; Security; Customer Attitudes