Communications Consultant's Master Plan

Introduction; My Story; Part I: PR Client Services; Chapter 1: Winning and Managing PR Accounts; Chapter 2: Client Positioning and Communications Strategy; Chapter 3: Investors and Investor Relations; Chapter 4: Advanced PR Account Management; Chapter 5: Advanced Communications and Marketing Strategies and Tactics; Part II: Agency Business; Chapter 6: Agency Management; Chapter 7: Professional Development; Chapter 8: Scaling and Exit Strategies and Tactics; Part III: PR Master Toolset; Chapter 9: The Right Marketing Plan; Chapter 10: Action Plans; Chapter 11: The Art and Craft of Presentation; Appendices; Sample Cover and Campaign Planning Letter; Sample Proposal; Sample Letter Agreement; Sample Monthly Activity Report; Index

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• Estudos de comunicação
• Publicidade
• Economia
• Relações públicas
• Matemática e sistemas do negócio
• Media, informação e indústrias das comunicações

Integrated Marketing;Follow;VIP;PR Firm;Ceo;ROI;TED Talk;TED;PR Professional;SEO;Word Of Mouth;Tour;Professional Development;UCF;PR Campaign;Communications Audits;National Investor Relations Institute;PR Practitioner;Finder;Copy Platform;Earning Media Coverage;Investor Relations;NYC;ASAP;Held