Strategic Sport Communication
portes grátis
Strategic Sport Communication
Traditional and Transmedia Strategies for a Global Sports Market
Harker, Jennifer L.; Coombs, W. Timothy
Taylor & Francis Ltd
09/2021
172
Dura
Inglês
9780367902995
15 a 20 dias
500
Descrição não disponível.
1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4. Scanning and Monitoring 5. Researching and Refining Opportunities and Threats 6. Planning: Creating Guidance for Action 7. Communicating: Creating the Final Messages 8. Evaluating: Assessing Success or Failure and Learning 9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective 10. Culture and Sport 11. Athlete Health and Safety 12. Crisis Communication and Reputation Management in Sports
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Strategic Sport Communication;Strategic Communication;Strategic Communication Efforts;Sport;Strategic Communicator;Sport Communication;Sensory Room;Sport Management;Strategic Communication Process;Fans;Social Listening;Revenue;Target Segment;Health;Sports Entities;Tracking;NBA;Research;Transmedia Storytelling;Data Collection;Transmedia Narrative Transportation;Larger Organizational Goals;Culture;Sports Fans;Justice;Sport Consumers;Crisis communication;Social Media Metrics;Storytelling;Title IX;Reputation Management;American Football;CBS's Sport Network;Season Tickets;ASD;Fantasy Sports;WNBA Game;Narrative Transportation;Performance Enhancing Drugs;Athlete Health
1. Sport Communication, Strategic Communication, and Strategic Sport Communication: Defining Our Terms 2. Sport as an Industry 3. Sports Fans 4. Scanning and Monitoring 5. Researching and Refining Opportunities and Threats 6. Planning: Creating Guidance for Action 7. Communicating: Creating the Final Messages 8. Evaluating: Assessing Success or Failure and Learning 9. A Transmedia Narrative Transportation (TNT) Approach to Strategic Communication: An Alternative Perspective 10. Culture and Sport 11. Athlete Health and Safety 12. Crisis Communication and Reputation Management in Sports
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Strategic Sport Communication;Strategic Communication;Strategic Communication Efforts;Sport;Strategic Communicator;Sport Communication;Sensory Room;Sport Management;Strategic Communication Process;Fans;Social Listening;Revenue;Target Segment;Health;Sports Entities;Tracking;NBA;Research;Transmedia Storytelling;Data Collection;Transmedia Narrative Transportation;Larger Organizational Goals;Culture;Sports Fans;Justice;Sport Consumers;Crisis communication;Social Media Metrics;Storytelling;Title IX;Reputation Management;American Football;CBS's Sport Network;Season Tickets;ASD;Fantasy Sports;WNBA Game;Narrative Transportation;Performance Enhancing Drugs;Athlete Health
