International Marketing Research
portes grátis
International Marketing Research
A Transformative Approach
Kumar, V.
Springer International Publishing AG
08/2024
607
Mole
9783031546495
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter 1. The Nature and Scope of Global Marketing Research.- Chapter 2. Marketing Research in The Global Environment.- Chapter 3. Global Marketing Research Process.- Chapter 4. Preliminary Stages of The Research Process.- Chapter 5. Secondary Data.- Chapter 6. Marketing Research on The Internet.- Chapter 7. Primary Data Research.- Chapter 8. Qualitative and Observational Research.- Chapter 9. Survey Research.- Chapter 10. Development of Scales.- Chapter 11. Questionnaire Design.- Chapter 12. Sampling.- Chapter 13. Simple Data Analysis.- Chapter 14. Advanced Data Analysis.- Chapter 16. Presenting The Results.- Chapter 17. Asia-Pacific.- Chapter 18. Europe.- Chapter 19. Latin America.- Chapter 20. Middle East and Africa.- Chapter 21. North America.- Chapter 22. The Future of Global Marketing Research. Case Studies.- Case I. Starbucks - Going to the Source.- Case II. Tesla's Trademark Troubles.- Case III. Segmenting Indian Households.- Case IV. Subaru - A Problem of Plenty.- Case V.Millennials at Work.
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marketing analytics;qualitative research;marketing intelligence;consumer behavior;quantitative research;global marketing;data analysis
Chapter 1. The Nature and Scope of Global Marketing Research.- Chapter 2. Marketing Research in The Global Environment.- Chapter 3. Global Marketing Research Process.- Chapter 4. Preliminary Stages of The Research Process.- Chapter 5. Secondary Data.- Chapter 6. Marketing Research on The Internet.- Chapter 7. Primary Data Research.- Chapter 8. Qualitative and Observational Research.- Chapter 9. Survey Research.- Chapter 10. Development of Scales.- Chapter 11. Questionnaire Design.- Chapter 12. Sampling.- Chapter 13. Simple Data Analysis.- Chapter 14. Advanced Data Analysis.- Chapter 16. Presenting The Results.- Chapter 17. Asia-Pacific.- Chapter 18. Europe.- Chapter 19. Latin America.- Chapter 20. Middle East and Africa.- Chapter 21. North America.- Chapter 22. The Future of Global Marketing Research. Case Studies.- Case I. Starbucks - Going to the Source.- Case II. Tesla's Trademark Troubles.- Case III. Segmenting Indian Households.- Case IV. Subaru - A Problem of Plenty.- Case V.Millennials at Work.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
