Commodity Marketing
portes grátis
Commodity Marketing
Strategies, Concepts, and Cases
Enke, Margit; Geigenmueller, Anja; Leischnig, Alexander
Springer Nature Switzerland AG
04/2022
425
Dura
Inglês
9783030906566
15 a 20 dias
816
Descrição não disponível.
Part I: Fundamentals of Commodity Marketing.- Commodity Marketing: An Introduction into Key Concepts and Processes.- Commodity Differentiation: A Cross-Industry Approach.- Commodities in the Service Sector: Particularities and Implications for Marketing.- Part II: Commodity Marketing Strategies and Tools.- Commodity Pricing: Fast, Simple, Intelligent.- Price Negotiations in Commodity Markets.- A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges.- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of Telecommunications Providers.- On Price Roles and Budget Branding.- Customer Participation and Commodity Marketing.- An Economic View on Group Buying as Marketing Approach for Commodities.- Commodities and Customer Loyalty: Squaring of the Circle?.- Updates on the Connection Between Customer Relationship Management and Commoditization.- Customer Engagement as an Approach to De-Commoditisation.- On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs.- Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation.- A Configurational Perspective on Brand Relevance in Commodity Markets.- Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis.- Part III: Commodity Marketing in Specific Contexts.- An International Perspective on Commodity Marketing.- Non-price-Related De-commoditization: An Exploratory Study in the Refractories Industry.- CRM in the Energy Market: Customer Relationship Management in Commodity Industries Using the Example of an Energy Service Provider.- Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization.- De-commoditization in B2B Markets: A Communication Perspective.
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Marketing;Consumer Behavior;International Business;Commodity Marketing;Commoditization
Part I: Fundamentals of Commodity Marketing.- Commodity Marketing: An Introduction into Key Concepts and Processes.- Commodity Differentiation: A Cross-Industry Approach.- Commodities in the Service Sector: Particularities and Implications for Marketing.- Part II: Commodity Marketing Strategies and Tools.- Commodity Pricing: Fast, Simple, Intelligent.- Price Negotiations in Commodity Markets.- A Behavioral Approach to Pricing in Commodity Markets: Dual Processing of Prices within and around Willingness-to-Pay Ranges.- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of Telecommunications Providers.- On Price Roles and Budget Branding.- Customer Participation and Commodity Marketing.- An Economic View on Group Buying as Marketing Approach for Commodities.- Commodities and Customer Loyalty: Squaring of the Circle?.- Updates on the Connection Between Customer Relationship Management and Commoditization.- Customer Engagement as an Approach to De-Commoditisation.- On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs.- Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation.- A Configurational Perspective on Brand Relevance in Commodity Markets.- Influencer Marketing as a Counterstrategy to the Commoditization of Marketing Communications: A Bibliometric Analysis.- Part III: Commodity Marketing in Specific Contexts.- An International Perspective on Commodity Marketing.- Non-price-Related De-commoditization: An Exploratory Study in the Refractories Industry.- CRM in the Energy Market: Customer Relationship Management in Commodity Industries Using the Example of an Energy Service Provider.- Illuminating Organizational Processes Behind the Rising Phenomenon of Industry Commoditization.- De-commoditization in B2B Markets: A Communication Perspective.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
