Firms in the Fashion Industry
portes grátis
Firms in the Fashion Industry
Sustainability, Luxury and Communication in an International Context
Rienda, Laura; Ruiz-Fernandez, Lorena; Drylie Carey, Lindsey; Garcia-Medina, Irene
Springer Nature Switzerland AG
10/2022
169
Mole
Inglês
9783030762575
15 a 20 dias
Descrição não disponível.
1 An overview of sustainability and firm's branding strategies in the fashion industry.- 2 Sustainability and heritage in practice; the case of Harris Tweed Hebrides.- 3 Quantitative analysis of the fashion industry comparing Spanish and British fashion companies.- 4 Luxury brands, consumer behaviour and sustainability.- 5 The role of social media in the fashion industry.- 6 Communication in the fashion industry: Sustainability focus.- 7 Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Fashion business;branding;retail;consumer behaviour;luxury;Spanish fashion;British fashion
1 An overview of sustainability and firm's branding strategies in the fashion industry.- 2 Sustainability and heritage in practice; the case of Harris Tweed Hebrides.- 3 Quantitative analysis of the fashion industry comparing Spanish and British fashion companies.- 4 Luxury brands, consumer behaviour and sustainability.- 5 The role of social media in the fashion industry.- 6 Communication in the fashion industry: Sustainability focus.- 7 Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
