Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

Revolutionizing Beauty in the New Market Frontier

Hong, Paul; Park, Young Won

Springer Verlag, Singapore

11/2024

226

Dura

9789819736737

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1. Cosmetics Industry Trends in the era of DX.- Chapter 2. Strategies For An E-Commerce Platform Business In Cosmetics Industry.- Chapter 3. Cosmetics industry word of mouth marketing strategy.- Chapter 4. Cosmetics ODM Strategy: Case Study of COSMAX.- Chapter 5. Cosmetic Firms Marketing Strategy: Case Study of Shiseido.- Chapter 6. Cosmetic Firms Marketing Strategy: Case Study of FNCL.- Chapter 7. Cosmetic Firms Marketing Strategy: Case Study of Amore Pacific.- Chapter 8. Cosmetic Firms Marketing Strategy: Case Study of LG Chemical.- Chapter 9. Concluding remarks and future research issues.- Chapter 10. Outlook: Cosmetics Marketing Strategy in the era of DX.

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Cosmetics Industry Trends;Digital Marketing Strategy;New Business Model;Japanese Firms;Korean Firms;ODM Strategy;OBM Strategy;Text Mining Analysis Method