Creativity and Innovation in the Fashion Business
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Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Goworek, Helen; Bailey, Fiona
Taylor & Francis Ltd
10/2024
236
Dura
9781032365824
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Author's Note vii Acknowledgements ix List of Figures xi List of Tables xv List of Contributors xvii 1 Introduction 1 Helen Goworek 2 Key Sources of Creative Inspiration in the Fashion Business 13 Helen Goworek 3 Technical Aspects of Innovation in the Fashion Business 46 Ruth Kelly and Helen Goworek 4 Applying Innovation Theory to the Fashion Business 78 Helen Goworek 5 Creativity and Innovation in Fashion Forecasting 113 Carol Cloughton 6 Sustainability and Innovation in the Fashion Business 141 Helen Goworek 7 Creativity and Innovation for Branded and Ready-to-wear Fashion 174 Erica Charles 8 Creativity and Innovation in the Mass Market Fashion Business 204 Fiona Bailey Index 233
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Fashion;Fashion Management;Creativity;Innovation;Design;Fashion Business;Digital;Fashion Retailers
Author's Note vii Acknowledgements ix List of Figures xi List of Tables xv List of Contributors xvii 1 Introduction 1 Helen Goworek 2 Key Sources of Creative Inspiration in the Fashion Business 13 Helen Goworek 3 Technical Aspects of Innovation in the Fashion Business 46 Ruth Kelly and Helen Goworek 4 Applying Innovation Theory to the Fashion Business 78 Helen Goworek 5 Creativity and Innovation in Fashion Forecasting 113 Carol Cloughton 6 Sustainability and Innovation in the Fashion Business 141 Helen Goworek 7 Creativity and Innovation for Branded and Ready-to-wear Fashion 174 Erica Charles 8 Creativity and Innovation in the Mass Market Fashion Business 204 Fiona Bailey Index 233
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
