Leader's Guide to Storytelling

Part One Setting the Scene; Introduction; Chapter 1 The Cauldron of Disruption; Chapter 2 The Rise of the Authentic Leader; Part Two A Framework for Authentic Communications; Chapter 3 Audience: The Primal Response; Chapter 4 Structure and Content: Why Simple is Good and Less is More; Chapter 5 Engaging to Create Impact and Meaning; Part Three What Authentic Communications Looks Like - a toolkit; Chapter 6 Optimising Presenting; Chapter 7 Performing in the Spotlight; Chapter 8 Handling Group Dynamics; Chapter 9 Managing a Crisis; Chapter 10 Navigating Change; Chapter 11 Dealing with the Media; Part Four Activating Authentic Communications; Chapter 12 Coaching, Leadership and Communications; Chapter 13 Observations and Summary; Part Five Appendices; Appendix 1 Alternatives to Slides; Appendix 2 Understanding Stakeholder Needs in Each Stage of an Unplanned Crisis; Appendix 3 Coaching Tips and Techniques; Endnotes; Index; Acknowledgements

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• Vendas e marketing
• Estudos de comunicação
• Economia
• Teoria e comportamento organizacional
• Estratégia de negócios
• Liderança e motivação: Gestão

Spotlight;Leader's Guide;Follow;Pauses;Ceo;Authentic Communication;Timeline;Face To Face;Confers;Smooth;Wo;Worthwhile;Playing Back;Burning Platform;Dense;Gps System;Strong;Zeitgeist;Coaching Approach;Imaginary Dialogue;Town Hall;Smartphone;CFO;Business Case;Critical Success Factors