Personal Branding Playbook
portes grátis
Personal Branding Playbook
Turn Your Personality Into Your Competitive Advantage
Sordell, Amelia
John Wiley and Sons Ltd
12/2024
240
Mole
9780857089830
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Acknowledgements xvii
Introduction xxi
1 Reputation at scale 1
2 Defining your why 19
3 What is a good brand strategy? 35
4 Challenge the norm 51
5 Finding friends not followers 69
6 What are you known for? 81
7 Content 97
8 Creating your visual brand 117
9 Building a community, not a following 127
10 Building systems 149
11 Building brand equity 169
12 The future of branding is personal 181
Conclusion: just f**king post it! 185
About the author 187
Notes 189
Index 191
Introduction xxi
1 Reputation at scale 1
2 Defining your why 19
3 What is a good brand strategy? 35
4 Challenge the norm 51
5 Finding friends not followers 69
6 What are you known for? 81
7 Content 97
8 Creating your visual brand 117
9 Building a community, not a following 127
10 Building systems 149
11 Building brand equity 169
12 The future of branding is personal 181
Conclusion: just f**king post it! 185
About the author 187
Notes 189
Index 191
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
personal branding; social media branding; employer of choice; inbound marketing model; linkedin influencer; become a business influencer; human centered marketing; customer centric marketing; personality branding; personal marketing; personal brand; personal brand strategy; how to build a personal brand; social media marketing; public speaking; marketing strategy; brand building
Acknowledgements xvii
Introduction xxi
1 Reputation at scale 1
2 Defining your why 19
3 What is a good brand strategy? 35
4 Challenge the norm 51
5 Finding friends not followers 69
6 What are you known for? 81
7 Content 97
8 Creating your visual brand 117
9 Building a community, not a following 127
10 Building systems 149
11 Building brand equity 169
12 The future of branding is personal 181
Conclusion: just f**king post it! 185
About the author 187
Notes 189
Index 191
Introduction xxi
1 Reputation at scale 1
2 Defining your why 19
3 What is a good brand strategy? 35
4 Challenge the norm 51
5 Finding friends not followers 69
6 What are you known for? 81
7 Content 97
8 Creating your visual brand 117
9 Building a community, not a following 127
10 Building systems 149
11 Building brand equity 169
12 The future of branding is personal 181
Conclusion: just f**king post it! 185
About the author 187
Notes 189
Index 191
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
personal branding; social media branding; employer of choice; inbound marketing model; linkedin influencer; become a business influencer; human centered marketing; customer centric marketing; personality branding; personal marketing; personal brand; personal brand strategy; how to build a personal brand; social media marketing; public speaking; marketing strategy; brand building
