New Rules of the Road
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New Rules of the Road
How to Navigate the Rapidly Changing Marketing Landscape
Kahn, Dan
Advantage Media Group
01/2025
216
Dura
9781642256918
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Acknowledgments
Introduction
Chapter 1: The Road that Led Here (The History of PR and Marketing)
Chapter 2: Know Your Vehicle
Chapter 3: Your Pit Stops and Destination (Your Partners and Audience)
Chapter 4: The Fast Lane of D2C-Navigating Direct-to-Consumer (D2C) Sales
Chapter 5: Traffic Patterns (Engaging with the New Discourse)
Chapter 6: Leading the Pack-Authority Marketing in the Fast Lane
Chapter 7: Crossing the Finish Line: Aligning KPIs with Business Goals
Chapter 8: The Road to Tomorrow (The Future of PR/Media)
Chapter 9: Navigating the Nexus-The Convergence of PR, Marketing, and Technology
Chapter 10: Navigating Rough Terrain: Crisis Communication and Reputation Management
Conclusion: Highway Rescue
Appendix: PR/Marketing Checklist
Introduction
Chapter 1: The Road that Led Here (The History of PR and Marketing)
Chapter 2: Know Your Vehicle
Chapter 3: Your Pit Stops and Destination (Your Partners and Audience)
Chapter 4: The Fast Lane of D2C-Navigating Direct-to-Consumer (D2C) Sales
Chapter 5: Traffic Patterns (Engaging with the New Discourse)
Chapter 6: Leading the Pack-Authority Marketing in the Fast Lane
Chapter 7: Crossing the Finish Line: Aligning KPIs with Business Goals
Chapter 8: The Road to Tomorrow (The Future of PR/Media)
Chapter 9: Navigating the Nexus-The Convergence of PR, Marketing, and Technology
Chapter 10: Navigating Rough Terrain: Crisis Communication and Reputation Management
Conclusion: Highway Rescue
Appendix: PR/Marketing Checklist
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital Age; Digital Marketing; Data Analytics; Media Relations; Consumer Engagement; Storytelling; Content Creation; Brand Strategy; Influencer Marketing; Technology in PR; Integrated Marketing; Public Relations; Social Media
Acknowledgments
Introduction
Chapter 1: The Road that Led Here (The History of PR and Marketing)
Chapter 2: Know Your Vehicle
Chapter 3: Your Pit Stops and Destination (Your Partners and Audience)
Chapter 4: The Fast Lane of D2C-Navigating Direct-to-Consumer (D2C) Sales
Chapter 5: Traffic Patterns (Engaging with the New Discourse)
Chapter 6: Leading the Pack-Authority Marketing in the Fast Lane
Chapter 7: Crossing the Finish Line: Aligning KPIs with Business Goals
Chapter 8: The Road to Tomorrow (The Future of PR/Media)
Chapter 9: Navigating the Nexus-The Convergence of PR, Marketing, and Technology
Chapter 10: Navigating Rough Terrain: Crisis Communication and Reputation Management
Conclusion: Highway Rescue
Appendix: PR/Marketing Checklist
Introduction
Chapter 1: The Road that Led Here (The History of PR and Marketing)
Chapter 2: Know Your Vehicle
Chapter 3: Your Pit Stops and Destination (Your Partners and Audience)
Chapter 4: The Fast Lane of D2C-Navigating Direct-to-Consumer (D2C) Sales
Chapter 5: Traffic Patterns (Engaging with the New Discourse)
Chapter 6: Leading the Pack-Authority Marketing in the Fast Lane
Chapter 7: Crossing the Finish Line: Aligning KPIs with Business Goals
Chapter 8: The Road to Tomorrow (The Future of PR/Media)
Chapter 9: Navigating the Nexus-The Convergence of PR, Marketing, and Technology
Chapter 10: Navigating Rough Terrain: Crisis Communication and Reputation Management
Conclusion: Highway Rescue
Appendix: PR/Marketing Checklist
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
