Toolbox Innovation Communication
portes grátis
Toolbox Innovation Communication
Breakthroughs with Skillful Communication: Strategic Models and Methods That Will Help Innovation Succeed
Hohenauer, Florian
Springer
01/2025
213
Mole
9783658465414
Pré-lançamento - envio 15 a 20 dias após a sua edição
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What innovation communication is and what the discipline can achieve.-The tools: 17 strategic models and methods for effective innovation communication - including those from Moore, Sinek, and Haeusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.-Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Innovation communications;Public Relations PR;Positioning Company Innovation;Innovator's Dilemma;Innovation PR;communications management;Communication Strategy;Positioning Matrix;Positioning Innovation;Magic Quadrant and Wave;Gartner, Forrester;Channel Planning;Storytelling;AIDA Framework;AMEC Framework;Christensens Innovator's Solution;Galloways T-Algorithm;Hiatts ADKAR-Modell;Moores Zone to Win
What innovation communication is and what the discipline can achieve.-The tools: 17 strategic models and methods for effective innovation communication - including those from Moore, Sinek, and Haeusel, as well as the Hero's Journey with its archetypes, cultural dimensions, and a Media Bias Map.-Guidelines for practical application, examples, combination possibilities, model matrix, and deployment map.- Extra: Innovation communication and the climate crisis.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Innovation communications;Public Relations PR;Positioning Company Innovation;Innovator's Dilemma;Innovation PR;communications management;Communication Strategy;Positioning Matrix;Positioning Innovation;Magic Quadrant and Wave;Gartner, Forrester;Channel Planning;Storytelling;AIDA Framework;AMEC Framework;Christensens Innovator's Solution;Galloways T-Algorithm;Hiatts ADKAR-Modell;Moores Zone to Win
