Complete Copywriter
portes grátis
Complete Copywriter
The Definitive Guide to Marketing with Words
Barker, Alan
Kogan Page Ltd
01/2025
336
Dura
Inglês
9781398613553
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Section - ONE: Copywriting: the core skills;
Section - 01: You are already a copywriter;
Section - 02: What is copy?;
Section - 03: Planning: the basics;
Section - 04: Shaping the copy;
Section - 05: Bringing your copy to life;
Section - 06: Creating headlines;
Section - TWO: Creating a content strategy;
Section - 07: Putting the copy in context;
Section - 08: Managing your content strategy;
Section - THREE: Copywriting in different channels;
Section - 09: Social media and email;
Section - 10: Digital content;
Section - 11: Writing blogs;
Section - 12: Thought leadership;
Section - 13: Copy in the customer journey;
Section - 01: You are already a copywriter;
Section - 02: What is copy?;
Section - 03: Planning: the basics;
Section - 04: Shaping the copy;
Section - 05: Bringing your copy to life;
Section - 06: Creating headlines;
Section - TWO: Creating a content strategy;
Section - 07: Putting the copy in context;
Section - 08: Managing your content strategy;
Section - THREE: Copywriting in different channels;
Section - 09: Social media and email;
Section - 10: Digital content;
Section - 11: Writing blogs;
Section - 12: Thought leadership;
Section - 13: Copy in the customer journey;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Copywriting; Freelance; Inbound marketing; Content marketing; Internal communications; White paper; Thought leadership
Section - ONE: Copywriting: the core skills;
Section - 01: You are already a copywriter;
Section - 02: What is copy?;
Section - 03: Planning: the basics;
Section - 04: Shaping the copy;
Section - 05: Bringing your copy to life;
Section - 06: Creating headlines;
Section - TWO: Creating a content strategy;
Section - 07: Putting the copy in context;
Section - 08: Managing your content strategy;
Section - THREE: Copywriting in different channels;
Section - 09: Social media and email;
Section - 10: Digital content;
Section - 11: Writing blogs;
Section - 12: Thought leadership;
Section - 13: Copy in the customer journey;
Section - 01: You are already a copywriter;
Section - 02: What is copy?;
Section - 03: Planning: the basics;
Section - 04: Shaping the copy;
Section - 05: Bringing your copy to life;
Section - 06: Creating headlines;
Section - TWO: Creating a content strategy;
Section - 07: Putting the copy in context;
Section - 08: Managing your content strategy;
Section - THREE: Copywriting in different channels;
Section - 09: Social media and email;
Section - 10: Digital content;
Section - 11: Writing blogs;
Section - 12: Thought leadership;
Section - 13: Copy in the customer journey;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
