Gastronomic Tourism Experiences and Experiential Marketing

Gastronomic Tourism Experiences and Experiential Marketing

Prayag, Girish; Dixit, Saurabh Kumar

Taylor & Francis Ltd

12/2022

146

Dura

Inglês

9781032412832

15 a 20 dias

449

Descrição não disponível.
Introduction: Gastronomic tourism experiences and experiential marketing 1. Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media 2. Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities 3. The culinary creative process of Michelin Star chefs 4. Gastronomic experience (co)creation: evidence from Taiwan and Catalonia 5. Gastro-nostalgia: towards a higher order measurement scale based on two gastro festivals 6. From plate to place: the role of restaurant servicescapes in the development of tourists' place meanings in Brittany, France 7. Blending tradition and modernity: gastronomic experiences in High Peruvian cuisine 8. Discovering gastronomic tourists' profiles through artificial neural networks: analysis, opinions and attitudes
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Gastronomic experiences;Experiential marketing;Co-creation of food experiences;Food tourism;Gastronomic Tourism;Local Gastronomic;Authentic Food Experiences;Food Experiences;Literature Review;Consumer Based Brand Equity;Sociodemographic Profile;Wine Tourism;Destination Image;WOM;Destination Image Formation;Superb;Culinary Tourism;Brand Fan Pages;Destination Brand;Servicescape Dimensions;Michelin Star Restaurants;Local Food Experiences;Food Trippers;Restaurant Experiences;Culinary Destination;High Cuisine;Haute Cuisine