Destination Marketing

Destination Marketing

Creating Memorable Tourism Experiences

Rathee, Rupa; Rajain, Pallavi

Apple Academic Press Inc.

12/2022

172

Dura

Inglês

9781774910269

15 a 20 dias

503

Descrição não disponível.
1. Understanding Destination Marketing Concepts 2. Tourism Attractors 3. Destination Marketing Mix 4. Destination Marketing Organizations 5. Destination Marketing Experiences 6. Role of Social Media 7. Destination Marketing Strategies 8. Sustainability, Challenges, and Future Directions
brand elements;consumer behavior;destination marketing environment;destination marketing experiences;destination marketing mix;destination marketing organizations;destination marketing strategies;destination value chain;market sustainability;social media;tourism attractors