Fashion Marketing in Emerging Economies Volume II
portes grátis
Fashion Marketing in Emerging Economies Volume II
South American, Asian and African Perspectives
Bosah, Genevieve; Mogaji, Emmanuel; Brooksworth, Frederica
Springer International Publishing AG
12/2022
289
Dura
Inglês
9783031070778
15 a 20 dias
524
Descrição não disponível.
Section 1 - An Introduction.- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives.- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives.- Chapter 2: Fashioning the future generation: Generation Z Indian consumers' attitudes towards Western and Indian Fashion.- Chapter 3: A Closer Look at the Menswear Market in Brazil.- Chapter 4: The power of neuromarketing: taking luxury fashion marketing in Southeast Asia markets to a whole new level.- Chapter 5: Afloat in a changing COVID-19 world: The rise of artisanal fashion in India for brand story relevance in challenging times.- Section 3 - Fashion Marketing in Emerging Economies: African Perspectives.- Chapter 6: Towards Understanding how Nigerian Fashion brands Influence Customer Purchasing Behaviour. A case study of Nigerian Fashion Brands.- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail.- Chapter 8: The Rise of Female Empowerment in Egypt: The Fashion Psychology behind their Attire and Armour.- Chapter 9: Fashion Analytics in Africa & Middle East: Strategies, Tools and, Insights for Fashion Brands.- Section 4 - Conclusion.- Chapter 10: South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.
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digital marketing;sustainability;consumer behaviour;branding;retail;global south
Section 1 - An Introduction.- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives.- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives.- Chapter 2: Fashioning the future generation: Generation Z Indian consumers' attitudes towards Western and Indian Fashion.- Chapter 3: A Closer Look at the Menswear Market in Brazil.- Chapter 4: The power of neuromarketing: taking luxury fashion marketing in Southeast Asia markets to a whole new level.- Chapter 5: Afloat in a changing COVID-19 world: The rise of artisanal fashion in India for brand story relevance in challenging times.- Section 3 - Fashion Marketing in Emerging Economies: African Perspectives.- Chapter 6: Towards Understanding how Nigerian Fashion brands Influence Customer Purchasing Behaviour. A case study of Nigerian Fashion Brands.- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail.- Chapter 8: The Rise of Female Empowerment in Egypt: The Fashion Psychology behind their Attire and Armour.- Chapter 9: Fashion Analytics in Africa & Middle East: Strategies, Tools and, Insights for Fashion Brands.- Section 4 - Conclusion.- Chapter 10: South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
