Business Success in Africa

Business Success in Africa

Academic and Managerial Insights

von Carlowitz, Philipp; Zuefle, Simon

Springer International Publishing AG

01/2025

361

Dura

9783031703836

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1. Introduction: Relevance of Doing Business in Africa.- Chapter 2. The Need for a Contextualized Business Model in African Markets.- Chapter 3. Africa as a Future Market: Economic and Industry Prospects for the Continent.- Chapter 4. Business Environment in Sub-Saharan Africa: Status and Developments.- Chapter 5. The African Continental Free Trade Area as a Business Case.- Chapter 6. Attracting Foreign Direct Investment into Sub-Saharan Africa.- Chapter 7. Overview on Market Entry Modes for Africa.- Chapter 8. Deciding on the Mode of Operation in Africa.- Chapter 9. Trading with and in Africa: The Role of an International Trading Company.- Chapter 10. Accessing the African Market through a Sales Partnership: The Local Importer Perspective.- Chapter 11. Establishing a Sales Subsidiary to Access the East African Market.- Chapter 12. Market Entry by Leveraging Export Credit Financing to Succeed in African Infrastructure Projects.- Chapter 13. Providing Finance to Access African Markets: New Business Approaches in the Solar Energy Industry.- Chapter 14. Contemporary Marketing Practices in Africa: Challenges and Success Factors.- Chapter 15. Distribution: Understanding Customer-Facing Logistics in Africa.- Chapter 16. Being Competitive in Sub-Saharan African Markets: The example of a German Material Handling Equipment Producer.- Chapter 17. Setting-Up and Running an Efficient Distribution Channel in Sub-Saharan Africa.- Chapter 18. Innovative Approaches to Customer Access in the African Informal Markets.- Chapter 19. E-Commerce Marketplace - Selling Spare Parts to Repair Shops in Kenya.- Chapter 20. Managing the Supply Chain in Africa: The Role of Innovative Technologies in National and International Logistics.- Chapter 21. Petroleum Supply Chain to the Mining Sector into Landlocked Zambia.- Chapter 22. Kenya - Logistical Gateway to East Africa.- Chapter 23. Acquisition of a Pharmaceutical Manufacturing Site in Kenya.- Chapter 24. Project Business: Proven Partnership in EPC Contract Implementation in Nigeria.- Chapter 25. Navigating Challenges and Opportunities in Africa's Shifting Talent Landscape.- Chapter 26. Managing a Business Unit in East Africa: Leadership and Cultural Mediation.- Chapter 27. The Human Resources and Leadership Dimension of Managing a Business in Uganda.- Chapter 28. Finding and Retaining Qualified Talents in Rwanda's Automation Industry.- Chapter 29. Employee Retention Strategies Beyond Remuneration: Nigeria as a Case Study.- Chapter 30. Africa Is Not One Country: FX Funding Experiences in South Africa and Nigeria.- Chapter 31. Project Financing and Risk Mitigation for Business in Africa.
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Africa;Business Models;Business Operations;Developing Economies;Emerging Markets;Internationalization;Private Sector