Fashion Marketing in Emerging Economies Volume I
portes grátis
Fashion Marketing in Emerging Economies Volume I
Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica; Bosah, Genevieve; Mogaji, Emmanuel
Springer International Publishing AG
12/2022
281
Dura
Inglês
9783031073250
15 a 20 dias
514
Descrição não disponível.
INTRODUCTION.- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System.- THEME 1: BRAND MANAGEMENT AND MARKETING.- 2. Branding.- 3. Digital Marketing.- 4. Public Relations, Advertising & Communications.- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH.- 5. Consumer Psychology & Neuromarketing.- 6.- Data Science and Analytics in Marketing in New Role in Fashion.- 7. Research, Planning & Strategy.- 8. Trend Forecasting.- THEME 3: SUSTAINABLE DISTRIBUTION AND MARKETING.- 9. Sustainability and the Supply Chain.- 10. Events and Experiences.- 11. Distribution Channels.- CONCLUSION.- 12. The Future of Fashion Marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
digital marketing;sustainability;consumer behaviour;branding;retail;global south
INTRODUCTION.- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System.- THEME 1: BRAND MANAGEMENT AND MARKETING.- 2. Branding.- 3. Digital Marketing.- 4. Public Relations, Advertising & Communications.- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH.- 5. Consumer Psychology & Neuromarketing.- 6.- Data Science and Analytics in Marketing in New Role in Fashion.- 7. Research, Planning & Strategy.- 8. Trend Forecasting.- THEME 3: SUSTAINABLE DISTRIBUTION AND MARKETING.- 9. Sustainability and the Supply Chain.- 10. Events and Experiences.- 11. Distribution Channels.- CONCLUSION.- 12. The Future of Fashion Marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
