Creating a Customer Experience-Centric Startup

Creating a Customer Experience-Centric Startup

A Step-by-Step Framework

Suwelack, Thomas; Ang, Feng Xia; Stegemann, Manuel

Springer Nature Switzerland AG

02/2022

152

Dura

Inglês

9783030924577

15 a 20 dias

381

Descrição não disponível.
1. Introduction.- 2. Concept, Relevance and Management of CX.- 3. Starting a Start-Up.- 4. Understanding The Outside World: Customers & The Surrounding Environment.- 5. Outside-In: Defining the CX-Centric Business DNA-The Why, How, and What of a Start-Up.- 6. Inside-Out: Testing, Implementation and Communication of Customer Experience-Centric Experience Elements.- 7. Future Considerations.
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Customer Experience;Business Success;Consumer Behavior;Services;Customer Relationship