CRM Goes Digital
portes grátis
CRM Goes Digital
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Pufahl, Mario; Stadelmann, Martin; Laux, David; Kirchem, Sabine
Springer
01/2025
249
Dura
9783658457976
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Part I: Plan.- The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design.- People and Organization in the CRM Competence Model: New Approaches to Organizational Development on the Way to a Customer-Centric Company.- The Exploded View as a Frame of Reference for More Successful CRM.- Performance Management: Leadership in the Digital Transformation.- On the Way to Digital CRM (dCRM) - The Transformation of Customer Management.- Sales Performance Management: Excellence in CRM with Digital Control Concepts.- Building a Next-Generation Digital Marketing Strategy.- Part II: Use.- Customer Behavior in the New Normal: What is temporary and What Will Remain?.- Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution.- Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management.- Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence.- The Digitalization of Customer Contact in Healthcare.- Part III: Implement.- How To Get a 360 degrees Customer View.- Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture.- Explore the Right Personas for Successful Marketing, Sales, and Service.- Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation.- Voice and Speech Recognition for Banks and Insurance Companies.- Part IV: Optimize.- Digital CRM - From Disruption to Business Model.- Using Customer Data and Feedback to Optimize Products and Services.- How "Smart Technologies" Will Change Customer Relationship Management.- Customer Experience of Today and Tomorrow.- Behavioral Economics and CRM: Improved Prediction of Customer Behavior.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital CRM;Customer Relationship Management;Cloud CRM;Marketing Digitalization;Marketing Technologies;Omni-Channel;Customer Experience;Big Data
Part I: Plan.- The CRM Competence Model: The Basis of Consistently Customer-Oriented Company Design.- People and Organization in the CRM Competence Model: New Approaches to Organizational Development on the Way to a Customer-Centric Company.- The Exploded View as a Frame of Reference for More Successful CRM.- Performance Management: Leadership in the Digital Transformation.- On the Way to Digital CRM (dCRM) - The Transformation of Customer Management.- Sales Performance Management: Excellence in CRM with Digital Control Concepts.- Building a Next-Generation Digital Marketing Strategy.- Part II: Use.- Customer Behavior in the New Normal: What is temporary and What Will Remain?.- Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution.- Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management.- Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence.- The Digitalization of Customer Contact in Healthcare.- Part III: Implement.- How To Get a 360 degrees Customer View.- Implementing the Customer Interface of the Future: Requirements for Business and Technical Architecture.- Explore the Right Personas for Successful Marketing, Sales, and Service.- Agile Design and Implementation of Digital Offerings: Holistically Realizing Customer Goals, Business Requirements, and Technical Implementation.- Voice and Speech Recognition for Banks and Insurance Companies.- Part IV: Optimize.- Digital CRM - From Disruption to Business Model.- Using Customer Data and Feedback to Optimize Products and Services.- How "Smart Technologies" Will Change Customer Relationship Management.- Customer Experience of Today and Tomorrow.- Behavioral Economics and CRM: Improved Prediction of Customer Behavior.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
