All-Inclusive TV

All-Inclusive TV

How Booming Brands Are Reimagining TV Advertising

Hengel, Chuck

Advantage Media Group

08/2021

150

Mole

Inglês

9781642252828

15 a 20 dias

209

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DEDICATION INTRODUCTION PART ONE: WHY TELEVISION ADVERTISING? TV Is Alive! Digital Delusions Bank On Big Moves PART TWO: HOW TO BUILD WORLD-CLASS TV CAMPAIGNS Strategy: Consumers Are Changing Faster Than Companies Creative: Remarkable Work Should Work Remarkably People Are the Problem;Automation Is the Answer Conversion: The Consumer Is In Control Analytics: Data Gets Twisted Every Damn Day CONCLUSION IS YOUR BUSINESS READY FOR TELEVISION?
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