Configuring the Field of Character and Entertainment Licensing
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Configuring the Field of Character and Entertainment Licensing
The Licensing Expo and Other Sites of IP Management
Santo, Avi
Taylor & Francis Ltd
10/2024
272
Mole
9781032342436
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing's Adjacency and Other Lessons They Won't Teach You at School (But You will Learn at Licensing University (R)); 4. Licensing Expo Floor Plans: Mapping the Field's Pathways and Power Plays; 5. Hanging Out in Mickey's Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Media industries;characters;film characters;TV characters;entertainment;entertainment industry;licencing;character licencing;licencing expo;trade expo;Licensing Expo;Brand Owners;Licensing Field;IP Management;Showroom Floor;Consumer Products Divisions;Licensing University;Las Vegas;Licensed Merchandise;Cartoon Network;Teenage Mutant Ninja Turtles;Trade Show;Moshi Monsters;Media Franchises;IP Owner;Brand Extension;Potential Licensees;Vice Versa;Licensing Professionals;Licensing Industry;Shop Talk;Brand Stories;Angry Birds;Licensing Show;Mandalay Bay
1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing's Adjacency and Other Lessons They Won't Teach You at School (But You will Learn at Licensing University (R)); 4. Licensing Expo Floor Plans: Mapping the Field's Pathways and Power Plays; 5. Hanging Out in Mickey's Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Media industries;characters;film characters;TV characters;entertainment;entertainment industry;licencing;character licencing;licencing expo;trade expo;Licensing Expo;Brand Owners;Licensing Field;IP Management;Showroom Floor;Consumer Products Divisions;Licensing University;Las Vegas;Licensed Merchandise;Cartoon Network;Teenage Mutant Ninja Turtles;Trade Show;Moshi Monsters;Media Franchises;IP Owner;Brand Extension;Potential Licensees;Vice Versa;Licensing Professionals;Licensing Industry;Shop Talk;Brand Stories;Angry Birds;Licensing Show;Mandalay Bay
