Absolute Essentials of Advertising
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Absolute Essentials of Advertising
Turnbull, Sarah
Taylor & Francis Ltd
10/2024
88
Mole
9781032007687
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Turnbull;Advertising;Theory and Practice;Undergraduate;Postgraduate;Tv Ad;Consumer Decision Journey;Advertising Association;UK Advertising;Creative Development Process;Holding;Digital Out-of Home;Consumer Journey;Advertising Research;Media Planning;Purpose Brands;Baileys;Pledge;Advertising Works;AIDA Model;Market Mix Modelling;Children's Wellbeing;Elm;POE;Home Ran;In-house Agency;Global Consumer Culture Positioning;Copy Testing;Advertising Appeals;AIDA
Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Turnbull;Advertising;Theory and Practice;Undergraduate;Postgraduate;Tv Ad;Consumer Decision Journey;Advertising Association;UK Advertising;Creative Development Process;Holding;Digital Out-of Home;Consumer Journey;Advertising Research;Media Planning;Purpose Brands;Baileys;Pledge;Advertising Works;AIDA Model;Market Mix Modelling;Children's Wellbeing;Elm;POE;Home Ran;In-house Agency;Global Consumer Culture Positioning;Copy Testing;Advertising Appeals;AIDA