Account Management Strategies in B2B Sales

Account Management Strategies in B2B Sales

Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Neeb, Hans-Peter

Springer

01/2023

139

Mole

Inglês

9783658404499

15 a 20 dias

276

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The new school of thought in sales.- Sales culture and processes.- Key account management in B2B.- Account selection.- Strategy comparison customer company - supplier company.- Core benefits, core messages, win-loss analysis, value proposition.- Top executive relationship program.- Account status analyses.
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Customer management book;B2B sales;Key Account Management;Distribution;Increase sales;Account Management;Generate added value in sales;Analyze customers;Account Journey;Win Loss Analysis;Generate customer value