'Made in Germany' Champion Brands

'Made in Germany' Champion Brands

Nation Branding, Innovation and World Export Leadership

Joseph, Ugesh A.

Taylor & Francis Ltd

06/2024

296

Mole

9781032837536

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Chapter 1 Branding and the ?EUR?Made in Germany?EUR? Brand: A Perspective; Chapter 2 From Rubble to an Economic Miracle to a World Export Leader; Chapter 3 The Superstars; Chapter 4 The Star Brands; Chapter 5 The Facilitators and Influencers; Chapter 6 The Less-Known Champions; Chapter 7 Some Innovative and Emergent Stars;
board;ser;branding;vice;ceo;nation;export;supervisory;present;world;KARL STORZ;Corporate Slogan;DIN En ISO;Human Combinatorial Antibody Library;Supervisory Board;West Germany;Frankfurt Stock Exchange;Present Ceo;Lorenz Von Ehren;World Export Leader;United Internet;IPP;Sales Turnover;Present Headquarters;Energy Efficiency;DJSI;Sap ERP;Otto Group;NBI;Nation Brand;REWE Group;Nominal GDP;Allianz SE;Coo Effect;Galeria Kaufhof