Public Sector Marketing Communications Volume I

Part 1: Public Sector Marketing Communications and Brand Management.- Chapter 1: Introduction to Public Sector Marketing Communications in Africa.- Chapter 2: Public Sector Branding in Africa: Some Reflections.- Chapter 3: Marketing Communications Strategies for Public Transport Organisations.- Chapter 4: Positioning Public University's Brand through Marketing Communications: Practical Recommendations and Implications.- Chapter 5: Internal Marketing Communications in Ghana's Public Sector: Conceptualisations and Extension.- Part II: Public Relations and Trade Fairs.- Chapter 6: Public Relations in the Public Sector in Africa.- Chapter 7: Public Relations in Africa's Public Sector: A Crisis Situational Analysis of South Africa and Nigeria.- Chapter 8: Trade Fairs and Exhibitions in the Ghanaian Public Sector: Meaning, Relevance, and Requirements.- Part III: Public Sector Communication Ethics and Recommendations.- Chapter 9: Public Sector Communication Ethics In Africa.- Chapter 10: Conclusion: Effective Public Relations and Brand Communication in Africa's Public Sector.

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• Negócios internacionais
• Administração pública
• Vendas e marketing

advertising;communications;government communications;social media;emerging markets