Contemporary Retail Marketing in Emerging Economies
portes grátis
Contemporary Retail Marketing in Emerging Economies
The Case of Ghana's Supermarket Chains
Yawson, David Eshun; Yamoah, Fred A.
Springer International Publishing AG
10/2022
235
Dura
Inglês
9783031116605
15 a 20 dias
Descrição não disponível.
Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana's Supermarket Chains.- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme.- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard.- Chapter 4: The Ghanaian Supermarket Industry.- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana.- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana.- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing.- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing.
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customer loyalty;contemporary marketing;Africa;consumer insight;developing countries
Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana's Supermarket Chains.- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme.- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard.- Chapter 4: The Ghanaian Supermarket Industry.- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana.- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana.- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing.- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
