Persuasion
portes grátis
Persuasion
Social Influence and Compliance Gaining
Seiter, John S.; Gass, Robert H.
Taylor & Francis Ltd
04/2022
500
Dura
Inglês
9780367533199
15 a 20 dias
1084
Descrição não disponível.
Preface
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
persuasion;persuasive communication;social influence;compliance;negotiation;deception;credibility;visual persuasion;motivational appeal;political campaigns;Extended Parallel Process Model;emotional marketing;Young Men;conformity;Compliance Gaining;persuasive messages;Goals Plans Action Theory;sequential persuasion;Vice Versa;marketing;Fear Appeal;advertising;Ethical Persuasion;Interpersonal Deception Theory;AIDS Memorial Quilt;Motivational Appeals;Deception Detection;Social Proof;Guilt Appeals;Social Judgment Theory;IAT Measure;Inoculation Theory;Subliminal Priming;Midas Touch;Sleeper Effect;Low Credibility Sources;Uncertainty Avoidance;HPV Vaccination;Rhetorical Design Logic
Preface
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
persuasion;persuasive communication;social influence;compliance;negotiation;deception;credibility;visual persuasion;motivational appeal;political campaigns;Extended Parallel Process Model;emotional marketing;Young Men;conformity;Compliance Gaining;persuasive messages;Goals Plans Action Theory;sequential persuasion;Vice Versa;marketing;Fear Appeal;advertising;Ethical Persuasion;Interpersonal Deception Theory;AIDS Memorial Quilt;Motivational Appeals;Deception Detection;Social Proof;Guilt Appeals;Social Judgment Theory;IAT Measure;Inoculation Theory;Subliminal Priming;Midas Touch;Sleeper Effect;Low Credibility Sources;Uncertainty Avoidance;HPV Vaccination;Rhetorical Design Logic
