Persuasion
Persuasion
Social Influence and Compliance Gaining - International Student Edition
Seiter, John S; Gass, Robert H
Taylor & Francis Ltd
04/2022
500
Mole
Inglês
9780367528485
15 a 20 dias
925
Descrição não disponível.
Preface
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
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persuasion;persuasive communication;social influence;compliance;negotiation;deception;credibility;visual persuasion;motivational appeal;political campaigns;emotional marketing;conformity;persuasive messages;sequential persuasion;marketing;advertising
Preface
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Acknowledgements
1 Why Study Persuasion?
2 What Constitutes Persuasion?
3 Attitudes and Consistency
4 Credibility
5 Communicator Characteristics and Persuasion
6 Conformity and Influence in Groups
7 Language and Persuasion
8 Nonverbal Influence
9 Structuring and Ordering Persuasive Messages
10 Compliance Gaining
11 Sequential Persuasion
12 Deception
13 Motivational Appeals
14 Visual Persuasion
15 Esoteric Forms of Persuasion
16 The Ethics of Persuasion
Author Index
Subject Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.