Advertising Design by Medium
portes grátis
Advertising Design by Medium
A Visual and Verbal Approach
Blakeman, Robyn
Taylor & Francis Ltd
03/2022
242
Dura
Inglês
9781032185552
15 a 20 dias
630
Descrição não disponível.
Chapter 1: Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative Chapter Two: Conceptual Development Chapter Three: Getting Attention and Delivering an Informative Message Chapter Four: Visuals and Their Voice in Advertising Chapter Five: Type as a Design Element Chapter Six: The Many Visual and Verbal Voices of Color Chapter Seven: The Stages Of Design Chapter Eight: Layout Options and What They Say Chapter Nine: Spokespersons and Character Representatives as Part of the Concept Chapter Ten: Graphic Design, Logo and Package Development Chapter Eleven: Writing Copy That Strategically Promotes The Brand and Talks to the Target Chapter Twelve: Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles Chapter Thirteen: The Design Behind Broadcast Chapter Fourteen: Making it Big and Taking it on the Road: Out-of-Home and Transit Advertising Chapter Fifteen: Direct Marketing: The Old Guard Chapter Sixteen: What Makes Internet and Social Media Marketing Work? Chapter Seventeen: What Makes Mobile Work Chapter Eighteen: Campaign and Visual and Verbal Uniformity Across Multiple Mediums Chapter Nineteen: Pitching, Approvals and Deadlines
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Key Consumer Benefit;advertising creative;White Space;design strategy;Body Copy;design principles;Creative Team;advertising;Layout Style;graphic design;Target's Lifestyle;communication design;Target's Attention;visual communication;Eye Flow;promotional design;Color Choices;typography;Brand Category;copy;QR Code;strategy;Clip;integrated marketing communication;Multiple Media Vehicles;strategic communication;Target's Self-image;Advertising Design;Detail Copy;Brand's Story;Logo Design;Paper Stock;Follow;Verbal Solution;Color Wheel;Verbal Message;Media Vehicles;Screen Tint
Chapter 1: Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative Chapter Two: Conceptual Development Chapter Three: Getting Attention and Delivering an Informative Message Chapter Four: Visuals and Their Voice in Advertising Chapter Five: Type as a Design Element Chapter Six: The Many Visual and Verbal Voices of Color Chapter Seven: The Stages Of Design Chapter Eight: Layout Options and What They Say Chapter Nine: Spokespersons and Character Representatives as Part of the Concept Chapter Ten: Graphic Design, Logo and Package Development Chapter Eleven: Writing Copy That Strategically Promotes The Brand and Talks to the Target Chapter Twelve: Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles Chapter Thirteen: The Design Behind Broadcast Chapter Fourteen: Making it Big and Taking it on the Road: Out-of-Home and Transit Advertising Chapter Fifteen: Direct Marketing: The Old Guard Chapter Sixteen: What Makes Internet and Social Media Marketing Work? Chapter Seventeen: What Makes Mobile Work Chapter Eighteen: Campaign and Visual and Verbal Uniformity Across Multiple Mediums Chapter Nineteen: Pitching, Approvals and Deadlines
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Key Consumer Benefit;advertising creative;White Space;design strategy;Body Copy;design principles;Creative Team;advertising;Layout Style;graphic design;Target's Lifestyle;communication design;Target's Attention;visual communication;Eye Flow;promotional design;Color Choices;typography;Brand Category;copy;QR Code;strategy;Clip;integrated marketing communication;Multiple Media Vehicles;strategic communication;Target's Self-image;Advertising Design;Detail Copy;Brand's Story;Logo Design;Paper Stock;Follow;Verbal Solution;Color Wheel;Verbal Message;Media Vehicles;Screen Tint
