Personal Branding in the Knowledge Economy

Part 1. Why do knowledge workers are unique? Part 2. Why do knowledge workers should care about personal branding? Part 3. Why do corporations need knowledge workers with strong personal brands? Part 4. Empirical evidence

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• A gestão do conhecimento
• Teoria e comportamento organizacional
• Gestão do pessoal e recursos humanos
• Relações públicas
• Vendas e marketing
• Comunicação e apresentação do negócio
• Gestão e técnicas de gestão

personal branding;knowledge workers;personal brand equity;personal brand authenticity;personal brand trust;CSR;personal brand loyalty;corporate social responsibility;corporate brand equity;Personal Brand;corporate brand authenticity;CSR.;Strong Personal Brand;Corporate Brands;Brand Equity;Brand Authenticity;OLS Regression;Knowledge Acquisition;Vice Versa;Human Brands;Employee Brands;Intellectual Capital;Corporate Brand Performance;Tacit Knowledge Acquisition;Tacit Knowledge Sharing;CFA Model;Personal Brand Strategy;Brand Equity Components;Personal Branding Studies;CSR Practice;Networked Business Environment;Network Economy;CBE