Managing Customer Experiences in an Omnichannel World
portes grátis
Managing Customer Experiences in an Omnichannel World
Melody of Online and Offline Environments in the Customer Journey
Dirsehan, Taskin
Emerald Publishing Limited
11/2020
344
Dura
Inglês
9781800433892
15 a 20 dias
602
Descrição não disponível.
Table of Contents Chapter 1. The Melody of Omnichannel Customer Experience Management (OCCEM) Taskin Dirsehan, Meltem Dirsehan
Section I. General Frames Defining OCCEM
Chapter 2. The Democratization of Technology Tibor Karlovitz
Chapter 3. How Does Omnichannel Transform Consumer Behavior? OEzge Goek
Chapter 4. Customer Preferences of MultiChannel Operations in the Context of Omni Channel World M. OEztek, OEzguer Cengel
Chapter 5. Digital Consumer Behavior in an Omni-Channel World Pinar Yueruek-Kayapinar
Chapter 6. Consumer Behavior in Omnichannel Retailing Raife OEzbuek, Duygu Aydin UEnal, Buesra Oktay
Chapter 7. Customer Experience Management in Omnichannel Retailing OEzguer Cengel, K. Cakiroglu
Section II. Pillars of OCCEM Strategies
Chapter 8. Generational Differences in Omnichannel Experience-Rising New Segment-Gen Z Bilge Baykal
Chapter 9. The Hybrid Shopping Mile and its Orbital Customer Journey Mapping Zeynep Bilgin-Wuehrer, Gerhard Wuehrer
Chapter 10. Application and Integration of Omni Channel Decisions to CRM Ozan Karacali, Gulberk Salman
Chapter 11. Features of Startups Judit Karpati-Daroczi, Tibor Karlovitz
Section III. Illustrative Technologies in OCCEM Applications
Chapter 12. Integrating Different Channels - Showrooming and Webrooming Elif Tuerk
Chapter 13. Omni-Channel Strategy in the Framework of the Search Engines Beyza Gultekin, Sabri Erdem
Chapter 14. Digitization of Luxury Fashion by Building an Omnichannel Dream Gizem Karadag, Irem Eren Erdogmus
Chapter 15. Managing the customer experience within the Town Centre retail Federica Caboni
Chapter 16. How robotic process automation is revolutionizing the banking sector Anita Macek, Michael Murg, Ziva Veingerl Cic
Chapter 17. Two Modern Aspects of Intangible Assets - Protection on Blockchain and Funding through ICO Tatjana Horvat, Vito Bobek
Chapter 18. Omnichannel Marketing Applications in Game Industry Mert UEstuendag
Section I. General Frames Defining OCCEM
Chapter 2. The Democratization of Technology Tibor Karlovitz
Chapter 3. How Does Omnichannel Transform Consumer Behavior? OEzge Goek
Chapter 4. Customer Preferences of MultiChannel Operations in the Context of Omni Channel World M. OEztek, OEzguer Cengel
Chapter 5. Digital Consumer Behavior in an Omni-Channel World Pinar Yueruek-Kayapinar
Chapter 6. Consumer Behavior in Omnichannel Retailing Raife OEzbuek, Duygu Aydin UEnal, Buesra Oktay
Chapter 7. Customer Experience Management in Omnichannel Retailing OEzguer Cengel, K. Cakiroglu
Section II. Pillars of OCCEM Strategies
Chapter 8. Generational Differences in Omnichannel Experience-Rising New Segment-Gen Z Bilge Baykal
Chapter 9. The Hybrid Shopping Mile and its Orbital Customer Journey Mapping Zeynep Bilgin-Wuehrer, Gerhard Wuehrer
Chapter 10. Application and Integration of Omni Channel Decisions to CRM Ozan Karacali, Gulberk Salman
Chapter 11. Features of Startups Judit Karpati-Daroczi, Tibor Karlovitz
Section III. Illustrative Technologies in OCCEM Applications
Chapter 12. Integrating Different Channels - Showrooming and Webrooming Elif Tuerk
Chapter 13. Omni-Channel Strategy in the Framework of the Search Engines Beyza Gultekin, Sabri Erdem
Chapter 14. Digitization of Luxury Fashion by Building an Omnichannel Dream Gizem Karadag, Irem Eren Erdogmus
Chapter 15. Managing the customer experience within the Town Centre retail Federica Caboni
Chapter 16. How robotic process automation is revolutionizing the banking sector Anita Macek, Michael Murg, Ziva Veingerl Cic
Chapter 17. Two Modern Aspects of Intangible Assets - Protection on Blockchain and Funding through ICO Tatjana Horvat, Vito Bobek
Chapter 18. Omnichannel Marketing Applications in Game Industry Mert UEstuendag
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Omnichannel marketing; Digitalization; innovation; technology; customer journey
Table of Contents Chapter 1. The Melody of Omnichannel Customer Experience Management (OCCEM) Taskin Dirsehan, Meltem Dirsehan
Section I. General Frames Defining OCCEM
Chapter 2. The Democratization of Technology Tibor Karlovitz
Chapter 3. How Does Omnichannel Transform Consumer Behavior? OEzge Goek
Chapter 4. Customer Preferences of MultiChannel Operations in the Context of Omni Channel World M. OEztek, OEzguer Cengel
Chapter 5. Digital Consumer Behavior in an Omni-Channel World Pinar Yueruek-Kayapinar
Chapter 6. Consumer Behavior in Omnichannel Retailing Raife OEzbuek, Duygu Aydin UEnal, Buesra Oktay
Chapter 7. Customer Experience Management in Omnichannel Retailing OEzguer Cengel, K. Cakiroglu
Section II. Pillars of OCCEM Strategies
Chapter 8. Generational Differences in Omnichannel Experience-Rising New Segment-Gen Z Bilge Baykal
Chapter 9. The Hybrid Shopping Mile and its Orbital Customer Journey Mapping Zeynep Bilgin-Wuehrer, Gerhard Wuehrer
Chapter 10. Application and Integration of Omni Channel Decisions to CRM Ozan Karacali, Gulberk Salman
Chapter 11. Features of Startups Judit Karpati-Daroczi, Tibor Karlovitz
Section III. Illustrative Technologies in OCCEM Applications
Chapter 12. Integrating Different Channels - Showrooming and Webrooming Elif Tuerk
Chapter 13. Omni-Channel Strategy in the Framework of the Search Engines Beyza Gultekin, Sabri Erdem
Chapter 14. Digitization of Luxury Fashion by Building an Omnichannel Dream Gizem Karadag, Irem Eren Erdogmus
Chapter 15. Managing the customer experience within the Town Centre retail Federica Caboni
Chapter 16. How robotic process automation is revolutionizing the banking sector Anita Macek, Michael Murg, Ziva Veingerl Cic
Chapter 17. Two Modern Aspects of Intangible Assets - Protection on Blockchain and Funding through ICO Tatjana Horvat, Vito Bobek
Chapter 18. Omnichannel Marketing Applications in Game Industry Mert UEstuendag
Section I. General Frames Defining OCCEM
Chapter 2. The Democratization of Technology Tibor Karlovitz
Chapter 3. How Does Omnichannel Transform Consumer Behavior? OEzge Goek
Chapter 4. Customer Preferences of MultiChannel Operations in the Context of Omni Channel World M. OEztek, OEzguer Cengel
Chapter 5. Digital Consumer Behavior in an Omni-Channel World Pinar Yueruek-Kayapinar
Chapter 6. Consumer Behavior in Omnichannel Retailing Raife OEzbuek, Duygu Aydin UEnal, Buesra Oktay
Chapter 7. Customer Experience Management in Omnichannel Retailing OEzguer Cengel, K. Cakiroglu
Section II. Pillars of OCCEM Strategies
Chapter 8. Generational Differences in Omnichannel Experience-Rising New Segment-Gen Z Bilge Baykal
Chapter 9. The Hybrid Shopping Mile and its Orbital Customer Journey Mapping Zeynep Bilgin-Wuehrer, Gerhard Wuehrer
Chapter 10. Application and Integration of Omni Channel Decisions to CRM Ozan Karacali, Gulberk Salman
Chapter 11. Features of Startups Judit Karpati-Daroczi, Tibor Karlovitz
Section III. Illustrative Technologies in OCCEM Applications
Chapter 12. Integrating Different Channels - Showrooming and Webrooming Elif Tuerk
Chapter 13. Omni-Channel Strategy in the Framework of the Search Engines Beyza Gultekin, Sabri Erdem
Chapter 14. Digitization of Luxury Fashion by Building an Omnichannel Dream Gizem Karadag, Irem Eren Erdogmus
Chapter 15. Managing the customer experience within the Town Centre retail Federica Caboni
Chapter 16. How robotic process automation is revolutionizing the banking sector Anita Macek, Michael Murg, Ziva Veingerl Cic
Chapter 17. Two Modern Aspects of Intangible Assets - Protection on Blockchain and Funding through ICO Tatjana Horvat, Vito Bobek
Chapter 18. Omnichannel Marketing Applications in Game Industry Mert UEstuendag
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
