10-Second Customer Journey
portes grátis
10-Second Customer Journey
The CXO's playbook for growing and retaining customers in a digital world
Unger, Todd
Practical Inspiration Publishing
06/2024
184
Dura
Inglês
9781788605908
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Cover Page
Praise for The 10-Second Customer Journey
Title Page
Copyright Page
Contents
Introduction
The journey begins
Chapter 1: The accidental CXO
Chapter 2: The need for speed
The playbook
Chapter 3: Customer experience starts with the customer
Chapter 4: Get The Nod
Chapter 5: Creating products that don't suck
Chapter 6: Telling your story
Chapter 7: #FYCOP (Fix your checkout page)
Chapter 8: Developing a test-and-learn culture
Chapter 9: CX marks the spot
The journey ahead
Chapter 10: The friction-free future
Chapter 11: Bringing it all together, together
Recommended reading
Acknowledgments
Index
About the author
Praise for The 10-Second Customer Journey
Title Page
Copyright Page
Contents
Introduction
The journey begins
Chapter 1: The accidental CXO
Chapter 2: The need for speed
The playbook
Chapter 3: Customer experience starts with the customer
Chapter 4: Get The Nod
Chapter 5: Creating products that don't suck
Chapter 6: Telling your story
Chapter 7: #FYCOP (Fix your checkout page)
Chapter 8: Developing a test-and-learn culture
Chapter 9: CX marks the spot
The journey ahead
Chapter 10: The friction-free future
Chapter 11: Bringing it all together, together
Recommended reading
Acknowledgments
Index
About the author
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Experience;marketing;CMO;targeting;brand;e-commerce;strategy
Cover Page
Praise for The 10-Second Customer Journey
Title Page
Copyright Page
Contents
Introduction
The journey begins
Chapter 1: The accidental CXO
Chapter 2: The need for speed
The playbook
Chapter 3: Customer experience starts with the customer
Chapter 4: Get The Nod
Chapter 5: Creating products that don't suck
Chapter 6: Telling your story
Chapter 7: #FYCOP (Fix your checkout page)
Chapter 8: Developing a test-and-learn culture
Chapter 9: CX marks the spot
The journey ahead
Chapter 10: The friction-free future
Chapter 11: Bringing it all together, together
Recommended reading
Acknowledgments
Index
About the author
Praise for The 10-Second Customer Journey
Title Page
Copyright Page
Contents
Introduction
The journey begins
Chapter 1: The accidental CXO
Chapter 2: The need for speed
The playbook
Chapter 3: Customer experience starts with the customer
Chapter 4: Get The Nod
Chapter 5: Creating products that don't suck
Chapter 6: Telling your story
Chapter 7: #FYCOP (Fix your checkout page)
Chapter 8: Developing a test-and-learn culture
Chapter 9: CX marks the spot
The journey ahead
Chapter 10: The friction-free future
Chapter 11: Bringing it all together, together
Recommended reading
Acknowledgments
Index
About the author
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
