Digital Influence on Consumer Habits
portes grátis
Digital Influence on Consumer Habits
Marketing Challenges and Opportunities
Kansra, Pooja; Gupta, S. L.; Singh, Nripendra
Emerald Publishing Limited
04/2024
272
Dura
Inglês
9781804553435
15 a 20 dias
Descrição não disponível.
Chapter 1. Disruptive Artificial Intelligence: Augmenting Consumer Experience Through Chatbot Banking; Forbes Makudza, Divaries C Jaravaza, Godfrey Makandwa, and Paul Mukucha
Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer(P2C) Service Delivery in Sri Lanka; Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D., and Nripendra Singh
Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry in Zimbabwe; Ngonidzashe Katsamba, Agripah Kandiero, and Sabelo Chizwina
Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets; Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj
Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions; Sumit Oberoi, Pooja Kansra, and Vedica Awasthi
Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT community using SOR Model; Preeti Mehra and Aayushi Singh
Chapter 7. Factors for sharing economy platforms in the Indian context; Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita Srivastava
Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) are responding to it?; Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim
Chapter 9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets; Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan
Chapter 10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi's Digital Era; Zahid Hussain
Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers Online Food Choices: Use of Digital Nudging; Vivek Mishra
Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer(P2C) Service Delivery in Sri Lanka; Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D., and Nripendra Singh
Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry in Zimbabwe; Ngonidzashe Katsamba, Agripah Kandiero, and Sabelo Chizwina
Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets; Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj
Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions; Sumit Oberoi, Pooja Kansra, and Vedica Awasthi
Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT community using SOR Model; Preeti Mehra and Aayushi Singh
Chapter 7. Factors for sharing economy platforms in the Indian context; Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita Srivastava
Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) are responding to it?; Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim
Chapter 9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets; Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan
Chapter 10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi's Digital Era; Zahid Hussain
Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers Online Food Choices: Use of Digital Nudging; Vivek Mishra
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Digital marketing; Social Media; Consumer Behaviour; Technology; Security; Customer Attitudes
Chapter 1. Disruptive Artificial Intelligence: Augmenting Consumer Experience Through Chatbot Banking; Forbes Makudza, Divaries C Jaravaza, Godfrey Makandwa, and Paul Mukucha
Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer(P2C) Service Delivery in Sri Lanka; Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D., and Nripendra Singh
Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry in Zimbabwe; Ngonidzashe Katsamba, Agripah Kandiero, and Sabelo Chizwina
Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets; Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj
Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions; Sumit Oberoi, Pooja Kansra, and Vedica Awasthi
Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT community using SOR Model; Preeti Mehra and Aayushi Singh
Chapter 7. Factors for sharing economy platforms in the Indian context; Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita Srivastava
Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) are responding to it?; Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim
Chapter 9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets; Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan
Chapter 10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi's Digital Era; Zahid Hussain
Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers Online Food Choices: Use of Digital Nudging; Vivek Mishra
Chapter 2. Perceived Service Quality and Customer Loyalty: A Study of Online Food Delivery Applications in Platform to Customer(P2C) Service Delivery in Sri Lanka; Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D., and Nripendra Singh
Chapter 3. The Impact of Artificial Intelligence on Customer Satisfaction Levels in the Mobile Telephony Industry in Zimbabwe; Ngonidzashe Katsamba, Agripah Kandiero, and Sabelo Chizwina
Chapter 4. Impact of COVID-19 on the Hospitality Industry: Thematic Analysis of Global Tweets; Tanveer Kajla, Sahil Raj, and Amit Kumar Bhardwaj
Chapter 5. A Bibliometric Analysis on Research Trends in Neuromarketing: Current Status and Future Directions; Sumit Oberoi, Pooja Kansra, and Vedica Awasthi
Chapter 6. Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT community using SOR Model; Preeti Mehra and Aayushi Singh
Chapter 7. Factors for sharing economy platforms in the Indian context; Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas, and Rajita Srivastava
Chapter 8. Digital Marketing (DM): How are Small Business Enterprises (SBEs) of Bhutan and Sikkim (India) are responding to it?; Shad Ahmad Khan, Hesham Magd, Ujjal Bhuyan, Henry Jonathan, and Arshi Naim
Chapter 9. Impact of AI on Knowledge-Based Marketing: A study of B2B Markets; Kaneez Masoom, Anchal Rastogi, and Shad Ahmad Khan
Chapter 10. Electronic Word Of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi's Digital Era; Zahid Hussain
Chapter 11. Promoting Healthy Lifestyle by Influencing Consumers Online Food Choices: Use of Digital Nudging; Vivek Mishra
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
