Corporate Cancel Culture and Brand Boycotts

Corporate Cancel Culture and Brand Boycotts

The Dark Side of Social Media for Brands

Scheinbaum, Angeline Close

Taylor & Francis Ltd

09/2024

228

Dura

9781032670515

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.
PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society
Cancel Culture;Branding;Crisis Communications;Corporate Communications;Social Media;Public Relations;Social Media Firestorms;Business;Marketing;Integrated Brand Communication