Critical Public Relations Approach to Crisis Communication and Management
portes grátis
Critical Public Relations Approach to Crisis Communication and Management
A Case Study of Malaysia Airlines Flight MH370 Disappearance
Wang, Huabin
Springer Verlag, Singapore
10/2022
223
Dura
Inglês
9789811962578
15 a 20 dias
541
Descrição não disponível.
Mh370 as a national PR case: controversy and challenges.- PR research on national crises: national image and crisis response.- Theoretical framework, research methodology and data.- Crisis framing and image restoration: national media representations of Malaysia's image in the Mh370 disappearance.- Communication practice and institutional power: discursive representations of crisis response in the mh370 disappearance.- Discussion and implications: discourse and PR practice.
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Malaysia Airlines Flight MH370 disappearance;Critical public relations;Crisis communication and management;Corporate communication;National crisis
Mh370 as a national PR case: controversy and challenges.- PR research on national crises: national image and crisis response.- Theoretical framework, research methodology and data.- Crisis framing and image restoration: national media representations of Malaysia's image in the Mh370 disappearance.- Communication practice and institutional power: discursive representations of crisis response in the mh370 disappearance.- Discussion and implications: discourse and PR practice.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
