Internal Communication and Employer Brands

Chapter 1. What is internal communication? Chapter 2. Organizational setting of internal communication Chapter 3. Strategizing internal communication Chapter 4. Channels of internal communication Chapter 5. Measuring internal communication Chapter 6. Internal communication satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding Chapter 9. Organizational support and Psychological agreement Chapter 10. A model of internal communication Chapter 11. Digital transformation and organizational change Chapter 12. Internal communication redefined

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• Teoria e comportamento organizacional
• Economia
• Relações públicas
• Estudos de comunicação
• Gestão do pessoal e recursos humanos
• Estudos de meios de comunicação
• Imprensa e jornalismo

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