Narratives in Public Communication
portes grátis
Narratives in Public Communication
Hatfield Edwards, Heidi; Shen, Fuyuan
Taylor & Francis Ltd
11/2024
226
Mole
9781032451824
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
List of Tables
About the contributors
Preface
Chapter 1. Narratives in public communication: An introduction
Chapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement
Chapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communication
Chapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagement
Chapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Ads
from the 2018 U.S. Midterm Elections on Voter Attitudes
Chapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertising
Chapter 7. Understanding crisis narratives with large-scale Twitter data:
The role of celebrity and emotions in the virality of #MeToo social media activism messages
Chapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women's Political Training Program
Chapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with '5C' principles
Chapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacy
Chapter 11. Once upon a time...a story of narratives in public communication
About the contributors
Preface
Chapter 1. Narratives in public communication: An introduction
Chapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement
Chapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communication
Chapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagement
Chapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Ads
from the 2018 U.S. Midterm Elections on Voter Attitudes
Chapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertising
Chapter 7. Understanding crisis narratives with large-scale Twitter data:
The role of celebrity and emotions in the virality of #MeToo social media activism messages
Chapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women's Political Training Program
Chapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with '5C' principles
Chapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacy
Chapter 11. Once upon a time...a story of narratives in public communication
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Narrative Communication;Narrative political advertising;public relations;narratives and case studies;PR;corporate communication;health communication;healthcare;public communication;political communication;environmental communication;advocacy;argumentation;Narrative Persuasion;Narrative Message;Message Format;CSR Advertising;Disaster Risk Communication;Boot SE;Native Advertising;Sisterhood Narrative;Information Avoidance;Message Repetition;Crisis Narratives;LDA Topic Modeling;Keystone Xl Pipeline;Ad Recognition;CSR Communication;Parasocial Relationship;CSR Message;Disclosure Prominence;Narrative Correction;LDA;News Release;Greenhouse Geisser Correction;Public Engagement;Misinformation Correction;Mixed ANCOVA
List of Tables
About the contributors
Preface
Chapter 1. Narratives in public communication: An introduction
Chapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement
Chapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communication
Chapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagement
Chapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Ads
from the 2018 U.S. Midterm Elections on Voter Attitudes
Chapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertising
Chapter 7. Understanding crisis narratives with large-scale Twitter data:
The role of celebrity and emotions in the virality of #MeToo social media activism messages
Chapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women's Political Training Program
Chapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with '5C' principles
Chapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacy
Chapter 11. Once upon a time...a story of narratives in public communication
About the contributors
Preface
Chapter 1. Narratives in public communication: An introduction
Chapter 2. Correcting Anti-Vaccine Misinformation with Storytelling: The Effects of Narratives and Correction Placement
Chapter 3. Are repeated stories a good strategy? Focusing on narrative persuasion in digital political communication
Chapter 4. The effects and implications of consuming multiple science narratives on different types of audience engagement
Chapter 5. Persuasive Mechanisms and Effects of Narrative Video Political Ads
from the 2018 U.S. Midterm Elections on Voter Attitudes
Chapter 6. Effects of narrative-based corporate message and sponsorship disclosure in native CSR advertising
Chapter 7. Understanding crisis narratives with large-scale Twitter data:
The role of celebrity and emotions in the virality of #MeToo social media activism messages
Chapter 8. The Co-Creation of a Collective Identity through Narrativized Sisterhood in a Women's Political Training Program
Chapter 9. The re-enchantment of narratives in disaster risk communication: Developing a storytelling framework with '5C' principles
Chapter 10. Constructing the pipeline fight metanarrative: Micromobilizations, participation, and environmental advocacy
Chapter 11. Once upon a time...a story of narratives in public communication
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Narrative Communication;Narrative political advertising;public relations;narratives and case studies;PR;corporate communication;health communication;healthcare;public communication;political communication;environmental communication;advocacy;argumentation;Narrative Persuasion;Narrative Message;Message Format;CSR Advertising;Disaster Risk Communication;Boot SE;Native Advertising;Sisterhood Narrative;Information Avoidance;Message Repetition;Crisis Narratives;LDA Topic Modeling;Keystone Xl Pipeline;Ad Recognition;CSR Communication;Parasocial Relationship;CSR Message;Disclosure Prominence;Narrative Correction;LDA;News Release;Greenhouse Geisser Correction;Public Engagement;Misinformation Correction;Mixed ANCOVA
