Business Advancement through Technology Volume I

Business Advancement through Technology Volume I

Markets and Marketing in Transition

Shams, S. M. Riad; Tsoukatos, Evangelos; Vrontis, Demetris; Efthymiou, Leonidas; Weber, Yaakov; Thrassou, Alkis

Springer International Publishing AG

12/2022

275

Dura

Inglês

9783031077685

15 a 20 dias

524

Descrição não disponível.
Chapter 1:An Overview of Business Advancement Through Technology: Markets and Marketing in Transition.- Chapter 2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management.-Chapter 3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India.- Chapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis.- Chapter 5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology.- Chapter 6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector.- Chapter 7: The Influence of Facebook Discussions on Purchase Intention and Word of Mouth.- Chapter 8: Discourse on Method: Rapid, Efficient, Cost-Effective Creation of'Wikis of the Mind'.- Chapter 9: How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance.- Chapter 10: Digital Transformation in Private Dental Clinics.- Chapter 11: Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience.- Chapter 12: Inclusive Online Collaborative Learning Environments in Vocational Education.
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Artificial Intelligence;Data Management;Digital Transformation;Social Media;Mobile business;CRM technologies;Digitalization;Neuromarketing & Neuroscience;Robotics;Machine Learning