Hashtag Hustle
portes grátis
Hashtag Hustle
Law and Policy Perspectives on Working in the Influencer Economy
Fieseler, Christian; Goanta, Catalina; Wildhaber, Isabelle; Annabell, Taylor
Edward Elgar Publishing Ltd
01/2025
232
Dura
9781035332809
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Contents
1 Introduction: The multifaceted nature of the book's phenomenon 1
Taylor Annabell, Christian Fieseler, Catalina Goanta and
Isabelle Wildhaber
PART I A THEORETICAL FRAMEWORK FOR
INFLUENCER LABOUR
2 Amplified visibility 13
Veronica Barassi
3 The composite careers of social media content creators 32
Lucia Bainotti
4 The shelf lives of wanghong 50
Sijun Shen and Crystal Abidin
PART II EMPIRICALLY MAPPING INFLUENCER
LABOUR: EVIDENCE, PRACTICES AND HARMS
5 Market incentives and advertising disclosure regulations 71
Daniel Ershov
6 To ban or not to ban? 88
Laura Aade
7 Entrepreneurialism, precarity and self-governance 108
Ziying Meng
PART III INFLUENCERS AND LABOUR LAW:
A COMPARATIVE ANALYSIS
8 Influencers, labour law and social protection 131
Claire Marzo
9 The regulation of influencer labour in India 150
Malcolm Katrak and Shardool Kulkarni
10 Navigating the labour law challenges and implications for
digital influencers in Brazil 172
Andreia de Oliveira
11 Content creators and digital platforms 191
Tjasa Petrocnik
1 Introduction: The multifaceted nature of the book's phenomenon 1
Taylor Annabell, Christian Fieseler, Catalina Goanta and
Isabelle Wildhaber
PART I A THEORETICAL FRAMEWORK FOR
INFLUENCER LABOUR
2 Amplified visibility 13
Veronica Barassi
3 The composite careers of social media content creators 32
Lucia Bainotti
4 The shelf lives of wanghong 50
Sijun Shen and Crystal Abidin
PART II EMPIRICALLY MAPPING INFLUENCER
LABOUR: EVIDENCE, PRACTICES AND HARMS
5 Market incentives and advertising disclosure regulations 71
Daniel Ershov
6 To ban or not to ban? 88
Laura Aade
7 Entrepreneurialism, precarity and self-governance 108
Ziying Meng
PART III INFLUENCERS AND LABOUR LAW:
A COMPARATIVE ANALYSIS
8 Influencers, labour law and social protection 131
Claire Marzo
9 The regulation of influencer labour in India 150
Malcolm Katrak and Shardool Kulkarni
10 Navigating the labour law challenges and implications for
digital influencers in Brazil 172
Andreia de Oliveira
11 Content creators and digital platforms 191
Tjasa Petrocnik
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Influencers; Content creators; Labour law; Content monetisation; Invisible labour; Entrepreneurship
Contents
1 Introduction: The multifaceted nature of the book's phenomenon 1
Taylor Annabell, Christian Fieseler, Catalina Goanta and
Isabelle Wildhaber
PART I A THEORETICAL FRAMEWORK FOR
INFLUENCER LABOUR
2 Amplified visibility 13
Veronica Barassi
3 The composite careers of social media content creators 32
Lucia Bainotti
4 The shelf lives of wanghong 50
Sijun Shen and Crystal Abidin
PART II EMPIRICALLY MAPPING INFLUENCER
LABOUR: EVIDENCE, PRACTICES AND HARMS
5 Market incentives and advertising disclosure regulations 71
Daniel Ershov
6 To ban or not to ban? 88
Laura Aade
7 Entrepreneurialism, precarity and self-governance 108
Ziying Meng
PART III INFLUENCERS AND LABOUR LAW:
A COMPARATIVE ANALYSIS
8 Influencers, labour law and social protection 131
Claire Marzo
9 The regulation of influencer labour in India 150
Malcolm Katrak and Shardool Kulkarni
10 Navigating the labour law challenges and implications for
digital influencers in Brazil 172
Andreia de Oliveira
11 Content creators and digital platforms 191
Tjasa Petrocnik
1 Introduction: The multifaceted nature of the book's phenomenon 1
Taylor Annabell, Christian Fieseler, Catalina Goanta and
Isabelle Wildhaber
PART I A THEORETICAL FRAMEWORK FOR
INFLUENCER LABOUR
2 Amplified visibility 13
Veronica Barassi
3 The composite careers of social media content creators 32
Lucia Bainotti
4 The shelf lives of wanghong 50
Sijun Shen and Crystal Abidin
PART II EMPIRICALLY MAPPING INFLUENCER
LABOUR: EVIDENCE, PRACTICES AND HARMS
5 Market incentives and advertising disclosure regulations 71
Daniel Ershov
6 To ban or not to ban? 88
Laura Aade
7 Entrepreneurialism, precarity and self-governance 108
Ziying Meng
PART III INFLUENCERS AND LABOUR LAW:
A COMPARATIVE ANALYSIS
8 Influencers, labour law and social protection 131
Claire Marzo
9 The regulation of influencer labour in India 150
Malcolm Katrak and Shardool Kulkarni
10 Navigating the labour law challenges and implications for
digital influencers in Brazil 172
Andreia de Oliveira
11 Content creators and digital platforms 191
Tjasa Petrocnik
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
