Strategic Brand Management In and Through Sport

Preface 1. Strategic brand management in and through sport 2. Seeing the same things differently: exploring the unique brand associations linked to women's professional sport teams 3. Building team brand equity through perceived CSR: the mediating role of dual identification 4. Strategic sport marketing in the society of the spectacle 5. Marketing of unhealthy brands during the 2018 Federation Internationale de Football Association (FIFA) World Cup UK broadcasts - a frequency analysis 6. Strategic marketing through sport for development: managing multi-stakeholder partnerships 7. Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia

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• Indústrias de serviços
• Sociologia: desporto e lazer
• Estratégia de negócios
• Gestão desportiva e instalações
• Vendas e marketing
• Vendas e gestão do marketing

Strategic marketing;Strategic sport marketing;Brand Management;Corporate Social Responsibility;Women's sports;Partnership;Sponsorship