Account-Based Growth
portes grátis
Account-Based Growth
Unlocking Sustainable Value Through Extraordinary Customer Focus
Burgess, Bev; Shercliff, Tim
Kogan Page Ltd
11/2022
304
Dura
Inglês
9781398607460
15 a 20 dias
Descrição não disponível.
Section - ONE: Introducing account-based growth;
Chapter - 01: The case for account-based growth;
Chapter - 02: Account-based growth in practice;
Section - TWO: Aligning internally for growth;
Chapter - 03: Account prioritization and resource allocation;
Chapter - 04: Integrated account business planning;
Chapter - 05: Managing data, technology and operations;
Chapter - 06: Leadership, culture and change;
Section - THREE: Engaging externally for growth;
Chapter - 07: Account management and sales;
Chapter - 08: Account-based marketing;
Chapter - 09: Customer success;
Chapter - 10: Executive sponsorship and engagement;
Section - FOUR: Account-based growth assessment tool;
Chapter - 11: How does your company stack up
Chapter - 01: The case for account-based growth;
Chapter - 02: Account-based growth in practice;
Section - TWO: Aligning internally for growth;
Chapter - 03: Account prioritization and resource allocation;
Chapter - 04: Integrated account business planning;
Chapter - 05: Managing data, technology and operations;
Chapter - 06: Leadership, culture and change;
Section - THREE: Engaging externally for growth;
Chapter - 07: Account management and sales;
Chapter - 08: Account-based marketing;
Chapter - 09: Customer success;
Chapter - 10: Executive sponsorship and engagement;
Section - FOUR: Account-based growth assessment tool;
Chapter - 11: How does your company stack up
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Key account management; Strategic accounts; Account-based selling; Account-based marketing; Client relationships; B2B customer experience; Executive engagement
Section - ONE: Introducing account-based growth;
Chapter - 01: The case for account-based growth;
Chapter - 02: Account-based growth in practice;
Section - TWO: Aligning internally for growth;
Chapter - 03: Account prioritization and resource allocation;
Chapter - 04: Integrated account business planning;
Chapter - 05: Managing data, technology and operations;
Chapter - 06: Leadership, culture and change;
Section - THREE: Engaging externally for growth;
Chapter - 07: Account management and sales;
Chapter - 08: Account-based marketing;
Chapter - 09: Customer success;
Chapter - 10: Executive sponsorship and engagement;
Section - FOUR: Account-based growth assessment tool;
Chapter - 11: How does your company stack up
Chapter - 01: The case for account-based growth;
Chapter - 02: Account-based growth in practice;
Section - TWO: Aligning internally for growth;
Chapter - 03: Account prioritization and resource allocation;
Chapter - 04: Integrated account business planning;
Chapter - 05: Managing data, technology and operations;
Chapter - 06: Leadership, culture and change;
Section - THREE: Engaging externally for growth;
Chapter - 07: Account management and sales;
Chapter - 08: Account-based marketing;
Chapter - 09: Customer success;
Chapter - 10: Executive sponsorship and engagement;
Section - FOUR: Account-based growth assessment tool;
Chapter - 11: How does your company stack up
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
