Public Relations Writing
Public Relations Writing
Mahoney, James
Taylor & Francis Ltd
03/2025
318
Dura
9781032983899
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1.Introduction 2. Contexts for Public Relations 3. Research and Planning for Public Relations 4. Public Relations Goals and Objectives 5. Developing and Writing Messages 6. Writing and Placing a Media Release. Public relations toolkit 7. Writing for Social Media and the Web 8. Interpersonal Communication 9. Beyond the Mass News Media 10. Communication within Organisations 11. Getting the Job Done 12. Writing a Public Relations Evaluation Plan. A Reflection. Glossary. References
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Communication Tools;Media Release;Artificial Intelligence;Evaluation;Public Relations;Social Media;Strategy
1.Introduction 2. Contexts for Public Relations 3. Research and Planning for Public Relations 4. Public Relations Goals and Objectives 5. Developing and Writing Messages 6. Writing and Placing a Media Release. Public relations toolkit 7. Writing for Social Media and the Web 8. Interpersonal Communication 9. Beyond the Mass News Media 10. Communication within Organisations 11. Getting the Job Done 12. Writing a Public Relations Evaluation Plan. A Reflection. Glossary. References
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.