Social Media and Crisis Communication in the Cruise Industry
portes grátis
Social Media and Crisis Communication in the Cruise Industry
Analysing the Effects of the Covid-19 Pandemic
Testa, Ginevra
Springer International Publishing AG
05/2025
204
Dura
Inglês
9783031838958
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. The Importance of Crisis Communication.- 2. Crisis Communication and Social Media.- 3. Crisis Communication and Health Crises: A Systematic Literature Review.- 4. Social-Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry.- 5. Cruise Lines' Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis.- 6. Efficacy of Cruise Lines' Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis.- 7. Conclusion.
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Crisis Communication;Social Media Crisis Communication;Tourism and Hospitality Sector;Covid-19 Pandemic Impact;Cruise Industry ;Sentiment Analysis;Emotion Detection;Content Analysis;Crisis Management
1. The Importance of Crisis Communication.- 2. Crisis Communication and Social Media.- 3. Crisis Communication and Health Crises: A Systematic Literature Review.- 4. Social-Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry.- 5. Cruise Lines' Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis.- 6. Efficacy of Cruise Lines' Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis.- 7. Conclusion.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
