How to Grow Enrollment in Online Higher Education

Introduction Part I: Your Front Door, or Marketing to Lead 1. Online Program Marketing Basics 2. Your Online Learning Program Website 3. Search Engine Optimization for Online Program Marketing 4. Non-Paid Marketing Channels Beyond SEO for Online Program Growth 5. Paid Digital Advertising for Fully Online Programs 6. Education-as-a-Benefit and Partnerships to Expand Online Enrollments Part II: The Funnel: Lead to Admit 7. An Overview of the Student Recruitment Process for Fully Online Programs 8. Email Marketing for Recruitment for Online Programs 9. Using Phone Calls and Texts to Expand Online Program Enrollments 10. Staffing and Staffing Ratios for Online Program Recruitment Departments 11. What to Measure for Improved Enrollments in Online Programs Part III: The Technology Behind the Engine 12. Key Technology Needs to Expand Enrollments in Fully Online Programs 13. Process Mapping and Architecture Needs for Fully Online Programs Conclusion

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• Aprendizagem aberta, aprendizagem em casa, a educação a distância
• A educação de adultos, aprendizagem contínua
• Organização e gestão da educação
• Ensino medio e superior
• As estratégias educacionais e políticas

adult education;lifelong learning;distance education;higher education;technology in education;leadership;education policy