Digital Marketing Fundamentals
portes grátis
Digital Marketing Fundamentals
From Strategy to ROI
Berry, Mike; Visser, Marjolein
Taylor & Francis Ltd
02/2025
602
Mole
9781032964690
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
1. Digital Marketing (Case: Digital Marketing at Marriott) 2. Digital Transformation, Strategy and Business Models (Case: IKEA's Digital Transformation) 3. Online Customer Behaviour (Case: The Online Behaviour of Treehugger's Youngest Target Group) 4. Understanding the Customer (Case: E-sey Rider? Harley-Davidson LiveWire) 5. Strengthening the Brand (Case: Digital Brand Communications at Patagonia) 6. Digital Marketing in the Inspiration Phase (Case: Tiffany Inspires Once-in-a-Lifetime Jewellery Purchases) 7. Digital Marketing in the Research Phase (Case: Raleigh Optimises Findability) 8. Digital Marketing in the Evaluation and Selection Phases (Case: The Smart Online Sales Strategies of ASOS) 9. Facilitating Online Purchases (Case: The Growth Plan of La Roche-Posay Have Consequences for Distribution and Service) 10. Setting Up Digital/Automated Services (Case: FrieslandCampina Professional Optimises the Customer Journey for Pizza Chefs) 11. Digital Marketing Throughout the Use Cycle (Case: Fashion Brand Diane von Furstenberg Makes Customers Feel Special) 12. Designing Effective Websites and Apps (Case: An International Marketing Award for the Anne Frank Foundation) 13. Digital Analytics, Testing and Experimentation (Case: Digital Analytics in Practice at Van der Valk Hotels) 14. Digital Marketing Planning and Organisation (Case: Online Supermarket Ocado Delivers for its Customers)
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digital analytics;digital marketing;product development;market research;digital planning
1. Digital Marketing (Case: Digital Marketing at Marriott) 2. Digital Transformation, Strategy and Business Models (Case: IKEA's Digital Transformation) 3. Online Customer Behaviour (Case: The Online Behaviour of Treehugger's Youngest Target Group) 4. Understanding the Customer (Case: E-sey Rider? Harley-Davidson LiveWire) 5. Strengthening the Brand (Case: Digital Brand Communications at Patagonia) 6. Digital Marketing in the Inspiration Phase (Case: Tiffany Inspires Once-in-a-Lifetime Jewellery Purchases) 7. Digital Marketing in the Research Phase (Case: Raleigh Optimises Findability) 8. Digital Marketing in the Evaluation and Selection Phases (Case: The Smart Online Sales Strategies of ASOS) 9. Facilitating Online Purchases (Case: The Growth Plan of La Roche-Posay Have Consequences for Distribution and Service) 10. Setting Up Digital/Automated Services (Case: FrieslandCampina Professional Optimises the Customer Journey for Pizza Chefs) 11. Digital Marketing Throughout the Use Cycle (Case: Fashion Brand Diane von Furstenberg Makes Customers Feel Special) 12. Designing Effective Websites and Apps (Case: An International Marketing Award for the Anne Frank Foundation) 13. Digital Analytics, Testing and Experimentation (Case: Digital Analytics in Practice at Van der Valk Hotels) 14. Digital Marketing Planning and Organisation (Case: Online Supermarket Ocado Delivers for its Customers)
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
